Digital Marketing Executive - Bristol
We’re a team of drinks industry obsessives, driven by supporting the trade – day in and night out. Passion paired with unparalleled industry insight mean we’re always moving forward, collaborating with our customers to understand the needs of their business and to ensure we’re supporting their future growth. We are one of the UK’s largest drinks wholesalers, supplying drinks to several thousand venues in every part of the UK and every segment of the trade, from luxury hotels and world-class event spaces to local restaurants and community pubs. With over 200 years of on-trade experience behind us, and unique insight into the future of our industry, our experience matters.
Purpose of the role:
This is an exciting opportunity for a confident, organised and driven individual, who wants to be part of a fast-paced Marketing department for a leading national drinks company. This position will support the Digital Marketing Team across the C&C B2B brands (Matthew Clark, Bibendum Wine, Tennent’s Direct, Walker & Wodehouse). The role is primarily concerned with the delivery, analysis and on-going improvement of digital marketing activities.
It requires an analytical yet creative individual with a flexible approach to problem-solving. The role will contribute to the goals and success of the overall content and communication strategy for both internal and external activity and requires an individual that is passionate and confident with SEO, Google Analytics, and social media. This is a place for people who enjoy the buzz of constant change and an opportunity to develop.
About the Role
- Support the execution of the paid social and PPC strategy across the Bibendum Wine, Matthew Clark, and Tennent’s Direct (C&C’s RTM brands)
- Execute SEO strategy with an eye to growing organic search performance
- Monitor social media channels and engage in proactive community management
- Monitor and analyse competitor behaviour across digital channels
- Measure and report on the performance of digital marketing and campaigns
- Support third party developers to deliver function and effective corporate websites for RTM brands, building on domain equity
- Report on user experience with the help of analytics tools
- Working with internal and external agencies to support the delivery of customer marketing
- Building and scheduling marketing emails
About you
ESSENTIAL:
- Critical thinker with strong analytical skills
- Interest in digital marketing
- Good understanding of social media platforms
- Good understanding of search marketing and SEO practice
- Understanding of Google Analytics, Search Console and Tag Manager
- Ability to use basic Microsoft programs
PREFERRED:
- Knowledge of the drinks industry and the key players within it
- Experience working within the On-Trade
- Experience delivering communications content
- Good presentation skills
About Us
Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.
Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.
C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.
We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.
We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.
C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at [email protected]. All applications need to come through the candidate portal https://careers.candcgroupplc.com/vacancies/
- Full job description :
- RTM_Digital_Marketing_Executive_2024.docx