Senior Brand Manager - London

Overview of role

The Senior Brand Manager is a key role at Enotria&Coe, sitting within the Marketing team. The Senior Brand Manager is to act as the first point of contact for brand-managed producers in the Enotria&Coe portfolio.

The Senior Brand Manager is responsible for creating and implementing strategic go-to-market plans to develop and grow brand awareness and sales of managed suppliers.

This role involves working closely with the established Buying, Sales, and Marketing departments.

Other duties & responsibilities

The Senior Brand Manager will be responsible for core Enotria&Coe Portfolio wine brands. For each of these brands, the Senior Brand Manager will have the following responsibilities:

BRAND PLANNING

• Working closely with the Buyer to build, manage and maintain the supplier relationship to achieve both the supplier’ and Enotria&Coe’s goals

• Collaborating with the Buying and Sales teams to define focus products, and subsequently deliver a coherent channel strategy

• Work with the Buyer to negotiate with brands to define the appropriate level of marketing budget from each brand

• Create and implement an agreed annual go-to-market plan for each managed brand, ensuring that brand activations support each brand’s goals and deliver return on investment

• Produce brand-facing documents summarizing agreed channel strategy, brand positioning and launch plans (and also occasionally pitches for new agencies), within company branding guidelines, as provided by the Design team

• Report on brand performance on a monthly and quarterly basis

• Raising invoices to reflect marketing activity organised by Enotria&Coe on behalf of key strategic brands

• Negotiating and communicating Vendor Retro Discounts

• Organising sample stock for marketing activity and promotions, including setting aside marketing reserves, coordinating orders and delivery of sample stock for press activity or events

• Support Buying and Demand Planning in managing stock forecasting owing to promotional activity

UK MARKET ACTIVITIES

• Key liaison between the supplier and sales teams

• Liaise with the sales teams to understand customer requirements and requests for brand input, including content, sample stock, activation support, listing fees, marketing budgets and incentive trips

• Schedule and manage producer activities and itineraries including; supplier and product launches, masterclasses, events, roadshows

INTERNAL BRAND COMMUNICATIONS

• Coordinating and organising internal training sessions and/or tastings with the Sales team, where relevant

• Contributing to new product updates to the Enotria&Coe sales team through timely and concise internal communications

• Producing internal communications within company branding guidelines

About Enotria&Coe

Founded in 1972, Enotria&Coe is a leading UK premium wine and spirits distributor, with a portfolio of over 300 exclusive wine producers and over 1,500 spirits producers.

Supplying to both on-trade and off-trade sites across the UK, the Enotria&Coe client base includes fine dining, specialist bars, hotels, events venues, specialist independent wine merchants and large multiple retailers.