Regional Sales Director - London

Bibendum has stood at the forefront of the wine industry for over 40 years, and we continue to lead the way today. We are the UK’s leading premium wine specialist, inspiring our customers to discover the world’s most exciting, authentic, and mindful winemakers. As an On-Trade specialist, we work with a huge range of customers, from Michelin-starred restaurants to cocktail bars and pub groups. We shake up the sustainable status-quo, partnering with mindful producers, while pursuing a positive impact on the planet and our communities. We work with over 280 of the world’s most talented winemakers, and in addition to our core range, we also offer an ever-evolving selection of fine wines from across the globe. 

Purpose of the role

This is a fantastic opportunity for someone to drive our Premium Wine business across London and the South East through customer acquisition and retention and thus achieving the annual profit and cash flow targets. A deep understanding of the competitive landscape, supplier dynamics, and customer behaviours within the London On-Trade is important. Ensuring close operational alignment with the Bibendum team and more widely with our Customer Service and Logistics (CS&L) functions.

About the Role 

To lead the Bibendum On-Trade business in the delivery of annual Profit and cash-flow performance targets, using knowledge of the London market – competitor, supplier and customer activity.

Your role will be to support the wider C&C On-Trade business at the Exec level, through the development and implementation of a strategic plan for Premium Wine and Spirits growth across the London and South East markets. Leading by example to develop a positive culture within the organisation, whilst maintaining close operational alignment to our internal support functions.

Key Accountabilities 

• Build and deliver an appropriate commercial strategy for the region based on market, competitor and structural insight to deliver outstanding customer experience.
• Responsible for the delivery of the annual regional profit and cash plan through a multi-functional team, with analysis of performance and creation of appropriate action plans.
• Leadership and development of the region through consistent and thorough application of people development and performance measurement frameworks, optimising the relationship between sales and operations, delivering on our core message “the experience matters”
• Responsible for the monitoring and analysis of performance across sales and continue close working with operations. Working with central support functions to deliver against budget.
• Ensure the creation of a positive working environment for all employees, consistent with C&C policies on health, safety, and employee welfare.
• Working with the wider business to drive out lean practises and consistent customer experiences. This will sometimes require operating in a matrix environment

About you 

You will be able to read the pulse of the market to recruit and retain the best people. You will feel comfortable being the face of Bibendum with the trade and press and working alongside the England and Wales Sales Director to develop and implement the vision for the future.

You are an accomplished charismatic leader with a proven track record of guiding substantial teams in both functional and general management roles. Your expertise in driving commercial success is evidenced by a history of delivering profit and growth in previous positions. You excel at leading teams and implementing change alongside business-as-usual activities. With a strong commitment to people development, you have a history of nurturing talent at all levels, using a coaching approach to build a positive and growth-oriented culture. Your experience in navigating and winning in competitive environments, coupled with a deep understanding of the GB drinks industry, specifically wine, its competitive landscape, key players, and market dynamics, makes you well-equipped to excel in this role.

About Us 

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the C&C Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.

Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.

C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at [email protected]. All applications need to come through the candidate portal https://careers.candcgroupplc.com/vacancies/

• Full job description :
• Regional_Sales_Director.docx