Partnerships & Merchandise Manager - London
Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. Our portfolio of iconic brands includes global classics like Stella Artois, Budweiser, and Corona, and well-known favorites such as Camden Hells, Beck’s, and Leffe. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.
That’s Who We Are: Come and OWN IT.
About PerfectDraft:
PerfectDraft is one of the fastest growing functions within the wider AB InBev business, delivering the ultimate at-home beer experience to over 250,000 households across the UK. With 18 consecutive months of growth and strong momentum behind the platform, we are recruiting into our team following an internal promotion. This is a high-impact, commercially focused role at the heart of PerfectDraft’s growth—owning key partner relationships, driving revenue initiatives, and shaping how both AB InBev and third-party brands show up on the platform.
The Role:
As Partnerships & Merchandise Manager, you will lead the commercial agenda across three core areas: partnership management, merchandise strategy, and megabrand performance. You’ll work cross-functionally with internal teams and external partners to unlock growth, enhance the consumer experience, and maximise commercial value.
Duties & Responsibilities:
Partnership Management
- Act as the commercial lead for third-party brewer relationships (e.g. Hawkstone, Asahi, Thatchers), owning joint business planning and performance tracking
- Build and execute collaborative trade plans, leveraging investment, merchandising, and social channels to drive mutual growth
- Partner with portfolio management teams to optimise brand selection, on-platform execution, and performance
- Lead regular performance reviews with partners, providing insights and clear actions to unlock growth
- Manage relationships with key experiential partners to ensure strong PerfectDraft presence across communications and activations
Merchandise Strategy
- Own the end-to-end PerfectDraft merchandise business, including P&L accountability and commercial strategy
- Lead merchandise development across ideation, sourcing, procurement, logistics, and go-to-market execution
- Collaborate with internal brand teams to integrate PerfectDraft into wider campaign planning
- Negotiate with third-party suppliers to optimise commercial returns and operational efficiency
Megabrand Strategy
- Own and evolve the PerfectDraft megabrand strategy, driving visibility, share, and volume of AB InBev’s priority brands
- Deliver performance reporting, sharing insights and recommendations with senior (VP-level) stakeholders
- Work closely with brand teams to maximise the impact of ATL and BTL campaigns on the platform
Who We’re Looking For:
- Strong relationship-building skills with both internal and external stakeholders
- Highly commercial mindset with the ability to identify and unlock growth opportunities
- Detail-oriented and consumer-focused, with a drive for executional excellence
- Confident communicator, comfortable presenting to senior stakeholders
- A passion for beer (or willingness to learn quickly)
What’s in it for you:
- 25 holidays per year + bank holidays & holiday trading options
- Pension (up to 8% employer contribution) & income protection
- Comprehensive health & wellbeing benefits (fully funded private medical insurance, dental insurance, gym discounts, Employee Assistance Programme)
- 26 weeks paid parental leave for eligible primary caregivers
- A beer allowance to enjoy our brands
- 2 volunteer days a year to support your local community
- Life assurance & charitable giving
BUILD YOUR CAREER WITH US
We recruit for mindset, ambition, and cultural fit.
UNIQUE CULTURE
We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.
BRANDS EVERYONE LOVES
We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.
GROWTH OPPORTUNITIES
Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.