Global Product Manager Malts & Irish - London

Meaningful Work From Day One

This is a critical role for a passionate marketer to create impact and leave a legacy on brands which are at an important junction in their life stage. The role will be involved across the full marketing mix from developing Innovations, activations, Go-to market strategies to creating culturally relevant content. The role will work with markets globally.

The working style for this role is 4 days a week in the office and Fridays working from home.

What You Can Expect

You will work on two global brands – The Glendronach (luxury single malt scotch) & Slane (Super Premium Irish whiskey) .

The Glendronach Single Malt

Primary function is to manage all The Glendronach projects related to development of new product innovation, including concepting, packaging changes / improvements & production optimisation ranging in size, scope and complexity; develop timelines, lead meetings and provide regular status updates to the global brand team and local/regional marketing teams.

• Lead the global innovations pipeline and development, a key driver of incremental brand growth and consumer engagement.
• Lead relationship with external and internal creative teams to develop concepts & packaging.
• Lead the Stage Gate process process managing internal stakeholders for timely delivery of the innovation
• Lead and develop 360° marketing assets and toolkits (sell-in kits, visibility guidance, PR strategy, content, Key visuals..) for every innovation to allow markets to launch and activate
• Partners with the Global Brand team and key markets on initial forecasting and developing/aligning launch plans. Ongoing support with regard to forecasting, allocations and production.
• Partners with the business analytics team to conduct financial analysis supporting the innovation development.
• The innovations scope to cover all The Glendronach innovations, both limited volume releases and permanent expressions
• Lead the gifting strategy and development of relevant solutions both for Asia and also for ‘always on’ on core range.
• Support the advocacy strategy on the brand by developing relevant activations and toolkits – Serving rituals, education guidelines, etc

Slane Irish Whiskey

• Support the development of the new Brand World for Slane
• Lead the development of the full Brand Playbook and launch toolkit (Brand vis ids, photography, lead content and KVs, display guidelines, spokespeople usage guidelines..)
• Develop innovation pipeline for future releases for 5 year period starting F28 onwards.
• Lead and develop 360° marketing assets and toolkits (sell-in kits, visibility guidance, PR strategy, content, Key visuals..) for every innovation to allow markets to launch and activate
• Work closely with Lead and seed markets to scale of Slane.
• Key marketing contact for Home place

What You Bring to the Table

• Minimum of 7 years experience in brand marketing roles
• Experience in managing agency partners, cultivating them as key partners to deliver creative impact .
• Demonstrated ability to influence diverse stakeholders internally

What Makes You Unique

• Experience working on a challenger brand in the affordable luxury and above segments.
• Global brand marketing experience
• Appreciation of commercial impact of brand strategies.
• Experience in managing marketing projects involving multiple stakeholders across departments & geographies

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.