Marketing & Campaign Manager - Star Pubs - Field Based

Function: Star Pubs
Location: Field Based (UK-wide travel for meetings)

Salary: Circa £33,000 base depending on experience plus full list of benefits below.

Contract: Permanent

Closing Date: 2nd September 2024. Please note, we may close vacancies early where we receive significant numbers of applications.

As the nation’s leading pub, cider and beer company and the name behind a host of brilliant brands, we’re looking for equally brilliant people to help us on our journey to building a better future.

There’s so much more to HEINEKEN than meets the eye and right now, , we’ve a fantastic NEW opportunity available for a Marketer to join the Star Pubs Licensee Attraction Marketing Team.

The Role 
A key focus for the Licensee Attraction Team is to attract, proactively recruit, and appoint the best licensees and pub operators. We need to stand out. We need to reach a broader demographic with our communications in a very competitive marketplace. As one of our Marketing and Campaigns Managers, you’ll work with the Star Pubs Attraction Marketing Manager to be the lead technical expert on all things digital, social and content regarding pub operator attraction.

You’ll deliver the regional marketing strategy to attract licensees to our vacant pubs. You’ll be the first point of contact for the team of Licensee Attraction Managers to build and execute a recruitment plan for their regions. You’ll also be a product owner of the email marketing system and take the lead on collating and analysing our customer experience measurement and insights.

The Candidate
We’re looking for someone who has experience with creating compelling creative assets using Adobe Illustrator and InDesign, or briefing our creative agencies and bringing to life on our external channels (to let boards and banners, POS flyers for pub vacancies and open day advertising material, social and digital ads and marketing e-shots) why pub operators should take a pub agreement with Star Pubs.

Experience in managing email marketing systems, digital platforms and social media channels will be preferred as you’ll be responsible for ensuring a consistent look, feel and tone of voice across our external communication platforms.  You’ll also work closely with the rest of the Licensee Attraction Team to develop stand-out adverts for vacancies and events as well as create digital content to support campaigns.

It’d be a real asset if you have a strong appreciation (or love) for data, knowing that the success of what you do needs to be measured and you’ll be able to pull on experience of utilising data analytic tools to assess the performance of campaigns and engagement. You’ll have money to spend on campaigns and you’ll need to utilise your analytical skills to demonstrate the ROI.

We embrace learning and growth, and we anticipate there is scope to develop in this role. You are also likely to bring experiences that enhance this role that are not listed above, therefore not every box needs to be ticked when it comes to experience or skill sets.

Our Benefits
As part of the team, along with your salary, you’ll also receive;

• An annual bonus
• Company funded Private Medical Healthcare
• Double matched pension (up to 10%)
• 35 days holiday
• A monthly case of our delicious ciders and beers! (low and no alcohol options available)
• Comprehensive Opportunities to develop.

You’ll also get the opportunity to get involved with one of our colleague networks where groups of colleagues from all over the business work together to ensure we’re always working towards being a diverse and inclusive company.

The application
If you like what you’ve read and are ready to brew a better career with us, let’s get going! We may close vacancies early where we receive lots of applications, so don’t delay!

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us at [email protected].

You might feel that you don’t meet every single requirement for this role, and that’s okay – we all need the opportunity to develop and untap our full potential. If this advert’s piqued your interest, we’d encourage you to submit an application rather than ruling yourself out. You never know – you may be exactly what we’re looking for!

Who we are
Star Pubs is part of HEINEKEN UK. The vast majority of our 2,400 pubs are leased out to small businesses and entrepreneurs. Around 160 pubs operate on our Just Add Talent model (a managed operator agreement). Our ambition is to bring out the best in the great British pub – by attracting and retaining the best operators, investing to create great pubs at the heart of their communities and providing licensees with market-leading insight and support.

When you join us, we’ll back you to reach your full potential. You’ll enjoy unique development opportunities, unforgettable experiences and a reward package that goes far beyond the salary you receive.