Head of Communications and Marketing

The opportunity

Ready to lead the story of one of the UK’s most exciting and fast-growing sectors?
WineGB is the Trade Association for UK wine.  We are seeking an experienced and creative Head of Communications and Marketing to take our rebrand and mission to the next level, and champion the rise of UK wine to national and international audiences.

This is a rare opportunity to own the voice, vision, and visibility of a pioneering industry that’s creating new traditions in winemaking. If you’re a talented communicator with a passion for wine, media relations, and storytelling, we’d love to hear from you.

WineGB

We represent over 500 growers and producers, around 70% of UK vineyard hectarage, providing them with the tools, support, and visibility to grow their businesses. From industry guidance to national campaigns like English Wine Week and the WineGB Awards, we’re at the heart of the UK’s wine revolution.

We’ve just undergone a vibrant rebrand and launched a bold three-year strategy to strengthen our position as a world-class wine region. Now, we’re looking for a communications leader to help shape how that story is told.

The role

As Head of Communications and Marketing, you’ll report directly to the CEO and play a central role in shaping and delivering all aspects of WineGB’s communications strategy.

You’ll manage a small, growing team and lead on:

• Strategic communications and campaign planning
• Content creation across digital, media, and member channels
• Proactive and reactive media relations
• Major events and public campaigns
• Website, email, and social media content

You’ll be hands-on, forward-thinking, and a confident voice for the organisation,  both behind the scenes and in the media when needed.

Key Responsibilities

Strategy & Leadership

• Lead and evolve WineGB’s communications strategy across all channels
• Manage a small communications team, with potential for future growth
• Collaborate with the CEO, Board, and industry working groups to align messaging and strategy

Content & Campaigns

• Craft compelling content including press releases,speeches, blog posts, and newsletters
• Oversee campaigns including English Wine Week, the WineGB Awards, and national trade tastings
• Ensure consistency of tone and brand across all outputs

Media Relations

• Build and manage strong relationships with UK and international media
• Handle all media engagement, from press briefings to crisis communications
• Lead on proactive media planning and response to incoming stories

Digital & Online

• Guide website content and SEO strategy for maximum engagement
• Oversee social media strategy and output (delivered by a team member)
• Use analytics to refine digital performance

What You’ll Bring

Essential

• Proven experience in PR, communications, or marketing in the alcohol, wine, or FMCG sectors
• Outstanding writing and storytelling skills with a strong eye for detail
• Confident working at pace. Ability to balance short-term comms needs with long-term strategy
• Experience leading or managing people and working cross-functionally
• A natural collaborator, comfortable engaging with members, media, and industry stakeholders

Desirable

• Strong knowledge of the UK wine industry (or a genuine passion to dive in)
• A full UK driving licence and willingness to visit vineyards around the country

Why join us?

This is the chance to shape the voice of a thriving industry at a pivotal time.

We offer:

• A flexible, supportive working culture
• Salary aligned to industry benchmarks (dependent on experience)
• 25 days’ holiday + bank holidays
• Remote working + regular in-person collaboration
• Up to 5% pension contribution
• Generous professional development budget
• Access to vineyard visits, trade tastings, and industry events

We believe diverse teams drive better outcomes and are committed to equity, inclusion, and belonging throughout the employee experience. We warmly welcome applicants of all backgrounds, identities, and lived experiences. If this role excites you and aligns with your values or skills, even if you don’t meet every requirement, we’d love to hear from you.

How to Apply

Are you ready to tell the story of English and Welsh wine to the world?

Send your CV and a short cover letter explaining why you’re a great fit for the role to [email protected].

We are committed to making our recruitment process and workplace accessible. If you require any adjustments, please let us know.

Applications close on 8 October.

We’re dedicated to ensuring our hiring process is accessible, inclusive, and welcoming to everyone. If you need accommodations, such as alternative formats, assistive technology, or flexible interview arrangements, we’re here to help. Should you encounter any barriers that might affect your ability to apply or participate fully, please reach out to us at [email protected].

We also value your input and invite feedback on how we can continue improving accessibility for all applicants.