Brand Manager - Veuve Clicquot - London

Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-seven Maisons, many of which have been around for centuries, while other are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.

Located in the most prestigious terroirs around the world, we have unique savior-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers.

For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments : Regenerating our Soils, Mitigating our Climate Impact, Engaging Society, and Empowering our People. Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all.

As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

This is a thrilling time to join the Team in the role as Brand Manager – Veuve Clicquot.

Veuve Clicquot is one of the leading champagne brands in the UK, ranking number 3 in desirability and the only champagne brand justifying its price premium along with Moët & Chandon.

2025 and beyond will focus on cementing the brand’s Solaire positioning. Solaire is the compass that guides us along our journey. Defining our identity, our codes and a promise to our consumers.

Central to our brand identity is the concept of “desirability that sells,” which ensures that Veuve Clicquot remains synonymous with luxury, elegance, and a vibrant lifestyle. We are dedicated to sustaining and enhancing this desirability through innovative and engaging consumer experiences.

The role of Veuve Clicquot Brand Manager will aim at creating long-term value for the brand by elevating the consumer experiences at all key touchpoints and reinforcing brand relevance within the UK culture, supporting the execution of all programming and partnerships in line with the Maison’s vision and guidelines.

He/she will work hand in hand with the Sales Teams to develop 360 plans which support key brand programmes and trade activations. He/she will lead the development of consumers experiences that enable the Sales Team to achieve their targets across physical and digital selected partners ensuring an integrated and consistent approach to reaching audiences across a wide range of touchpoints.

He/she will at all times act as Brand Ambassador vis-a-vis trade partners, press, VIPs and other friends of the brand.

STRATEGY

• Support the Marketing Manager in the development of a clear annual brand plan / 3 year plan, defining strategic choices to meet brand and business targets and in line with Maison (global) strategy. Support the choices with defined KPI’s
• Work closely with the Marketing Manager to influence Maison strategies and align on UK strategic direction.
• Ensure a strong understanding of the target consumers, market dynamics, competitive landscape and strategic channels and key customers.
• Act as a brand champion, responsible for communication and custodianship of brand strategies internally, and influence the commercial agenda of the brand in line with the brand objectives.

PERFORMANCE MANAGEMENT

• Collaborate with the Insights Team to maintain ongoing awareness of brand health, consumer insights and trends, disseminating the insights into action and sharing with key stakeholders to inform activity.
• Monitor brand performance using sales, financial, market and consumer data and recommend appropriate action where required.
• Evaluate and report back on performance and ROI of each programme, identifying learnings and future optimisations.
• Manage brand A&P budget on a monthly basis ensuring effective and accurate budget management including administration of all invoices, monthly accruals and budget trackers.
• Work with Sales, Revenue Growth Management and Finance teams to deliver insightful business reviews with Maison.

PROGRAMMES / BRAND ACTIVATION

• Inspired by the global brand platforms, curate elevated local experiences using 360* thinking, that resonate the brand DNA and purpose.
• Craft exceptional experiences that surprise and delight our customers and consumers. Delivering excellence from concept creation to agency briefing, implementation and evaluation.
• Collaborate with the Sales team to jointly develop channel-relevant and consumer-centric activities that drive rate of sale or support key visibility opportunities of the highest quality execution.
• Liaise hand in hand with Communications Team to define and implement integrated and culturally relevant 360 communication strategies, which support key brand programmes and flagship trade activations.
• Ensure all programmes are delivered on time, within agreed budget and to the expected level of excellence in accordance with the brand values.
• Support the Sales Teams with compelling customer proposals to win new deals/resigns.

TEAM / STAKEHOLDERS

• Establish and maintain a solid, trustworthy relationship with key Maison (global team) and MH EMEA stakeholders.
• Inspire, motivate, and manage excellent working relationships with all cross-functional teams and external agencies to ensure timely excellence in delivery of agreed projects and follow-up on reporting of performance and key learnings.

OTHER

• Be the custodian of the brand DNA, Consumer Proposition, Tone of Voice and Look and Feel.
• Develop and deliver brand presentations to internal and external stakeholders, including retailers, agencies, and internal teams, sharing the brand vision and plan.
• Oversee POSM & VAP orders, management, and usage, including regular strategic reviews of inventory.
• Regularly spend time in trade, building stakeholder relationships in key accounts. Supporting sales team to spot opportunities for commercial growth of the brand.
• Fulfil all internal reporting requirements.