Wine Development Manager - Andover

LWC Drinks Ltd provides licensed establishments with all their bar and sundry supplies. However we are more than just a distributor, becoming the fastest growing privately owned drinks company in Britain, placing 24th in the Sunday Times PWC Profit Track 100. Our aim is to provide the best customer service in the industry, employing over 1,300 people, at 16 depots across the UK, with a Support Centre and Hub Distribution Centre based in Manchester.



Direct management of the top 50 wine accounts within the region. Delivering quality new wine business in the region from existing or new accounts. Maximising the wine performance within the region through the training and education of Account Managers, key events, tastings, liaising with WSET course providers and running these courses at the regional depot. Supporting LWC wine business in Key and National accounts and occasionally travelling to our head office in Manchester
Main Duties

  • Opening new wine accounts, working alongside the Account Managers.
  • Maintaining and updating a live customer prospect list.
  • Working closely with Account Managers on existing customers.
  • Account management of the top 5 percent of each Account Manager’s customer base.
  • Wine reviews to be undertaken half yearly with agreed top 50 wine accounts within region.
  • Responsibility for Wine Development Plans within Key Accounts as and when agreed.
  • Maximise wine opportunities through quarterly account reviews with Account Managers e.g. Wine of the Month.

Minimum of 15 days per month in trade to include:-

  • Prospecting;
  • Visit to top 20 wine accounts – minimum 3 visits per year;
  • Training.
  • Commercially building wine lists in-line with market trends.
  • Maximising profitability by identifying LWC’s own brand opportunities.
  • Presenting a wine slot at each monthly depot meeting.
  • Management of samples.
  • Completing weekly call logs and sending them to the Line Manager.
  • Attending monthly meetings with the Line Manager to discuss sales performance.
  • Attending quarterly meetings with the Regional Sales Manager to discuss depot wine performance.
  • To be fully prepared for Management, RSM, WDM meetings and 1:1s.
  • Work closely with the Depot Managers, Stock Controllers, Telesales and Wine Team.
  • Take ownership of Regional Wine Tastings and wine led events.


Knowledge and Experience

  • Commercial experience of selling wine (on-trade preferred).
  • A good track record in sales and meeting growth targets.
  • Knowledge of the wine trade and trends.
  • The ideal Wine Development Manager will also have a WSET Level 3 Award in Wines.


If you wish to apply, please send your CV and a covering letter (stating your current salary and location), along with the job reference (Job Ref: 080823MW) in the title of your E-mail to [email protected]

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