OFF TRADE SALES MANAGER - EASTERN ENGLAND

ALLIANCE WINE | OFF TRADE SALES MANAGER

Role: Eastern England – Independent Off Trade Channel

Reporting to: Head of Independent Off-trade Sales

Hours: Full time, permanent contract

Location: Home based with plentiful travel required; areas include East midlands and East Anglia

Salary: Competitive salary, commensurate with experience, generous company bonus scheme and additional benefits.

Alliance Wine has an exciting opportunity for an ambitious sales professional to join one of the UK’s leading wine sales teams, working within the Independent Off Trade Channel.

Alliance Wine is a forward-thinking specialist wine importer and top-rated supplier across multiple sales channels in the UK and internationally. Ranked in the top 2 spots in consecutive years at the Harpers Top Wholesaler awards, and 2026 ‘Fine Wine Merchant of The Year’ at the Sommelier Wine Awards, we have built a diverse and loyal customer base and are especially proud of our stellar reputation as a trusted wine partner to many of the best independent wine merchants, regional wholesalers and Fine Wine merchants across the country.

We are entering an exciting new phase of premium wine growth. Our expanded portfolio now combines internationally acclaimed producers with exciting, progressive wineries from across the world, creating new opportunities and continued growth across the Independent Off Trade Channel.

The sector covers a wide array of customers, from independent retailers and regional wholesalers to fine wine merchants and brokers. Our success has been built on exceptional service, a market leading portfolio, and industry-leading sourcing capabilities, making us a trusted partner across the sector.

Are you currently selling to independent retailers and wholesalers in the UK? Do you thrive on building relationships, winning new business, and growing existing accounts? If you’re excited by the opportunity to represent one of the UK’s most respected wine portfolios and play a key role in an ambitious growth strategy, we’d love to hear from you.

We’re looking for someone with at least 2 years experience in the Independent Off Trade who is commercially driven, passionate about wine, and motivated to grow both their territory and their career. We are looking for someone to take ownership of our Eastern territory. While you’ll be responsible for developing this region, we’re flexible on where you’re based within the territory.

This is a home based role with regular travel across your patch, as well as to our offices in London and Scotland. There will also be opportunities to travel internationally to visit producers and deepen your knowledge of our portfolio.

At Alliance Wine, we believe great businesses are built by great people. We’re on a mission to create a better world of wine, and this is an exciting opportunity to make a genuine impact as we continue to grow our Independent Off Trade business. If you’re ready to help shape the next chapter of our success, we’d love to hear from you.

The successful candidates should have:

• Minimum 2+ years’ experience selling to independent retailers, wholesalers, or comparable UK wine trade customers
• Strong understanding of the Independent Off Trade Channel and the needs of its customers.
• A genuine passion for wine, supported by strong commercial awareness
• Excellent relationship-building skills and the ability to create trust with a wide range of customers
• A proactive, entrepreneurial mindset and the confidence to challenge the status quo and deliver rapid growth
• Strong organisational skills, with the ability to manage a sales territory and prioritise effectively
• Excellent communication, presentation, and negotiation skills
• Confidence working independently from a home base while staying closely connected to the wider team
• Willingness to travel regularly to customers, company offices, and producer visits where required

Key responsibilities will include the following:

• Manage and grow sales within the Independent Off Trade Channel across an agreed territory
• Develop strong, commercially focused relationships with independent retailers, regional wholesalers, fine wine merchants, brokers, and other relevant customers
• Identify new business opportunities and convert them into sustainable, profitable growth
• Represent Alliance Wine’s portfolio with confidence, credibility, and passion
• Work closely with internal teams to deliver first-class service, sourcing solutions, and commercial support for customers
• Build territory plans that support customer development, distribution growth, and long-term account retention
• Maintain accurate sales planning, forecasting, and customer activity records
• Stay close to market trends, competitor activity, and customer needs across the independent sector
• Champion Alliance Wine’s values and contribute to a collaborative, ambitious, and positive sales culture

What Alliance can offer you

• Competitive salary commensurate with experience
• Highly attractive and rewarding company bonus scheme
• Car allowance
• 33 days holiday allowance including Bank Holidays with additional long service awards
• Exciting staff discount
• Personal development plan
• Employee Assistance Programme; offering advice and support on Life Support, Legal Information, Medical Information and Bereavement Support
• IT hardware package
• Opportunities to work with a respected, ambitious, and growing business

To express an interest or to apply for this position, please send a CV and covering letter to Alex Baudouin, Head of Independent Off-trade Sales – alex.baudouin@alliancewine.com

The closing date for applications is Monday 26^th October.

Business is about people. With the right people, you can achieve anything.