Commercial Sales Manager

Lyme Bay Winery with its roots in cider production, Lyme Bay has transformed over the years to become the leading producer of English still wines, consistently winning awards and in 2025 we became the most awarded English still wine producer.  We are also the Uk largest producer of both country fruit wines and mead.

When it comes to our English wines, we like to do things a little differently. We are one of few wineries that work with growers all over the country to source the best fruit, rather than relying on a single vineyard. That way we have access to different varietals, grown on different soils, in different microclimates, allowing us to make the best wines, from the best grapes, from the best vineyards.

We now have an exciting new opportunity for a new business sales manager to join our team here at the winery. This is a senior, strategic opportunity to shape trading relationships with major retailers, both here in the UK and worldwide, playing a key role in direct pricing and promotional negotiations, while building the omnichannel foundations for sustained market-share growth across our various product portfolios.

Purpose

We’re looking for a driven and results-focused new business sales manager to expand both our national and international network through new business partnerships. You’ll identify and engage with potential partners, negotiate deals, and play a key role in driving growth here at Lyme Bay.

Key Responsibilities

• Build, develop and maintain strong relationships with new and existing customers in new and existing markets.
• Take time to understand our customers’ requirements so you can recommend the right products and solutions to help them succeed.
• Work closely with our partners to identify opportunities, promote products and deliver value for customers.
• Follow up leads promptly and confidently, turning opportunities into long-term profitable customer relationships.
• Negotiate contracts and agreements, preparing detailed proposals as part of the bidding and sales process.
• Develop positive working relationships with internal teams, external stakeholders and brand partners, to allow us to deliver our joint business plans.
• Prepare monthly reports while sharing updates, insight and opportunities. 
• Collaborate with the finance team on forecasting, pricing strategy, and inventory control for peak seasons, events, and real estate campaigns.

Experience 

• Planning – Create and deliver Joint Business Plans that drive sustainable growth for both Lyme Bay Winery and our wholesale partners.
• Commercial – Input into the Commercial Plan working alongside both our MD and commercial manager to monitor/manage the channel volume and profitability against comparators (Margin, Budget), grow sustainability of the business over agreed timeframe.
• Marketing – Implementing and monitor promotional activities.
• Financial- Develop and implement strategic plans for managing client accounts and driving business growth.
• Customer relationship development – Build strong, lasting relationships with customers by understanding their needs and providing tailored solutions.
• Delivery – managing and delivering on agreed annual objectives. 

Benefits

• Competitive package based on experience, including bonus, company car / car allowance, pension, generous staff discount.
• Remote based role, with travelling to both customers and the winery
  

Applications to [email protected] and [email protected]