Commercial Marketing Manager Ecomm - London

Suntory Global Spirits is a world leader in premium spirits with beloved iconic brands, rooted in more than 200 years of heritage and craftsmanship. Our values are deep-rooted, and we aspire to live our purpose to ‘Inspire the Brilliance of Life’ in everything we do. Our ambition is to become the World’s Most Admired Premium Spirits Company. We want to be Most Admired not only for our incredible brands, but also for the brilliant experiences we foster, the ways in which we bring people together, the impactful marketing and innovation we deliver, and for the positive impact we have on the world around us. When you’re on our team, you can build a career of personal and professional growth across functions, business units and geographies. At Suntory Global Spirits, our employees work together to Unleash Their Spirit and realize their full potential each and every day.

What makes this a great opportunity?

As Suntory Global Spirits accelerates its global footprint, we are establishing our own commercial business in the UK. As one of the largest, most sophisticated spirits markets in the world, the UK offers significant potential for our portfolio of premium brands. We’re building a world-class team to create a new and exciting business that is rooted in strong foundations, led by our values and long-term commercial ambition.

• Be part of the establishment & set-up of direct route-to-market project to elevate UK market to the next level.
• Exposure to a wide range of stakeholders, including senior leaders.
• Opportunity to contribute to driving commercial results and process improvement within a newly set up company.

As Commercial Marketing Manager Ecommerce you will be responsible for driving effective execution of brand experiences in line with consumer demand occasions, shopper insights, data analytics & channel objectives to drive customer, category and BSI brand growth.

As an Ecommerce expert and leading one direct report, you will play a key role in ensuring our brands are brought to life for consumers across the channel and its diverse customer mix, ensuring our activations build our brands while delivering commercially for the organisation.

Role Responsibilities

– Deliver executions which reflect the customer and shopper needs and are strategically tailored across the path to purchase, working with external suppliers to achieve this where necessary

– Ensure the implementation and execution of the Commercial Marketing Strategy across Ecomm channel aligning with other heads of channel along the way.

– Build a suite of digital assets to deploy with key customer creating a digital playbook for our portfolio of brands

– Lead your team to create KPI’s, campaign reviews and implement test & learn methodology to all campaigns to continually optimise and show a clear return on investment

– Work closely with the Insights & Reporting Manager to devise and deliver campaigns built on relevant insights and data that touch our target consumers

– Oversee the brand investment budget to deliver on/off trade & digital media, demonstrating a strong knowledge of finance management (e.g. forecasting and P&L management).

– Management of one Commercial Marketing Executive (Digital & Ecomm) providing professional support/coaching to ensure they have potential to grow their career at Suntory Global Spirits, and the professional tools they need to succeed

Qualifications

• Minimum 5 years digital/ecommerce experience in FMCG, Spirits/Drinks industry preferred
• Well-developed leadership & coaching with proven team leadership and management experience
• Strong knowledge of the digital and Ecommerce landscape
• Experience in leading teams
• High level of strategic, conceptual and data analytics skills
• Strong communicator with the ability to influence at all levels internally, externally and cross-functional
• Demonstrates experience in driving change management and business performance
• Demonstrates high levels of adaptability, flexibility with regard to new challenges and the use of new networks and entrepreneurial skills

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.