Trade Marketing Executive - London

At Budweiser Brewing Group, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Budweiser, Stella Artois, Corona and crafting meaningful moments are what inspire us.

We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive, and rewarding future. Turning any challenge into an opportunity. So, let’s take on the challenge together.

Cheers to dreaming big!

The role:

We are looking for a challenger mindset to step-change trade marketing in the Sales channel and champion customer centricity in activations across several of our key Sales accounts. We need you to be able to engage both customers and consumers to create game-changing trade initiatives that drive sales and brand objectives.

Duties & Responsibilities:

• Lead development of the go-to-market strategy for assigned channel, collaborating with Sales Team, Channel Executives, and other departments.
• Translate trade marketing strategy into impactful initiatives, collaborating with external agencies.
• Utilize consumer insights to guide profitable volume uplift and brand experience.
• Engage with Sales and Merchandising agencies to optimize Trade Marketing resources.
• Drive 52-week calendar execution at store, point-of-sale, and head office levels.
• Develop action plans to address gaps and focus Sales teams on profitable solutions.
• Establish a thorough understanding of channel opportunities and needs, developing a 1-year game plan.
• Manage activation budget expenditure, ensure on-time delivery of activations, and align with brand values.
• Collaborate with the Brand Content Deployment team to develop convenience activations and retailer incentives.

Who we’re looking for:  

• Preferred: Previous field sales or trade/marketing experience; project management experience
• Asset: Brand or trade marketing experience; category management experience
• Strong team orientation and excellent communication, and negotiation skills
• Focused, detailed, and disciplined task approach; ability to prioritize projects.
• Building relationships with stakeholders for aligned outcomes.
• Deep understanding of customer and shopper behaviour drivers
• Driving change and innovation for business growth and cost control
• Passion for business results, focusing on ROI and delivering metrics within budget.
• Strategic thinking, ownership mindset, leading cross-functional teams to results, adaptable to change.

Benefits & Perks:

• Benefits for you and your family to help your physical and mental health.
• Competitive parental leave and pension double contributions
• 25 days holidays per year
• Employee benefits to help your physical and mental health and overall well-being (travel insurance, gym memberships, discounted services, dental, etc.)
• A beer allowance to enjoy our brands.
• 2 volunteer days a year to support your local community.
• 5 employee networks to support diversity and inclusion.
• Global Bonus
• WPA Private Medical Care
• 26 weeks paid leave for primary caregiver.

What you can expect from us:  

In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded.

We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network, and have direct control over your career and where it takes you.

As the leading global brewer, we are committed to bringing people together for a better – and more equal – world. A more equal world starts when everyone can thrive. At Budweiser Brewing Group we value the diversity of cultures, perspectives, skills, and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

If this sounds like the incredible opportunity you’ve been waiting for, apply today.