Trade Marketing Executive - London
Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. Our portfolio of iconic brands includes global classics like Stella Artois, Budweiser, and Corona, and well-known favorites such as Camden Hells, Beck’s, and Leffe. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.
That’s Who We Are: Come and OWN IT.
What’s in it for you:
- 25 holidays per year + bank holidays & holiday trading options
- Pension (up to 8% employer contribution) & income protection
- Comprehensive health & wellbeing benefits (fully funded private medical insurance, dental insurance, gym discounts, Employee Assistance Programme)
- 26 weeks paid parental leave for eligible primary caregivers
- A beer allowance to enjoy our brands
- 2 volunteer days a year to support your local community
- 4 employee networks to support diversity and inclusion
- Life assurance & charitable giving
The Role:
We are looking for a Trade Marketing Executive with a challenger mindset to transform trade marketing within our Sales channel. You will champion customer-centricity in activations across key accounts, engaging both customers and consumers to create innovative trade initiatives.
Duties & Responsibilities:
- Lead development of the go-to-market strategy for assigned channel, collaborating with Sales Team, Channel Executives, and other departments.
- Translate trade marketing strategy into impactful initiatives, collaborating with external agencies.
- Utilize consumer insights to guide profitable volume uplift and brand experience.
- Engage with Sales and Merchandising agencies to optimize Trade Marketing resources.
- Drive 52-week calendar execution at store, point-of-sale, and head office levels.
- Develop action plans to address gaps and focus Sales teams on profitable solutions.
- Establish a thorough understanding of channel opportunities and needs, developing a 1-year game plan.
- Manage activation budget expenditure, ensure on-time delivery of activations, and align with brand values.
- Collaborate with the Brand Content Deployment team to develop convenience activations and retailer incentives.
Who we’re looking for:
- Preferred: Previous field sales or trade/marketing experience; project management experience
- Asset: Brand or trade marketing experience; category management experience
- Strong team orientation and excellent communication, and negotiation skills
- Focused, detailed, and disciplined task approach; ability to prioritize projects.
- Building relationships with stakeholders for aligned outcomes.
- Deep understanding of customer and shopper behaviour drivers
- Driving change and innovation for business growth and cost control
- Passion for business results, focusing on ROI and delivering metrics within budget.
- Strategic thinking, ownership mindset, leading cross-functional teams to results, adaptable to change.
Why build your career with us
We recruit for mindset, ambition, cultural fit, and growth opportunities.
UNIQUE CULTURE
We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.
BRANDS EVERYONE LOVES
We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.
GROWTH OPPORTUNITIES
Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.