Trade / Customer Marketer - Axminster

We are looking for a Trade / Customer Marketer with a results mindset alongside an ability to deliver multiple projects in the pursuit of Lyme Bay’s ambitions. Strong organisational skills with an outstanding attention to detail and accuracy come naturally to you. This is a new role, working in the Lyme Bay office, in Axminster, Devon, UK, so you must be in commuting distance of the winery and meadery.

You’ll have the chance to immerse yourself in all things Lyme Bay from English Wine to Mead, and play a pivotal role in driving growth, and success in the competitive drinks industry.

You’ll demonstrate success in areas such as:

• Defining trade marketing campaigns (ideally alcohol beverages), and considering the full mix of activities from in-store to PR and trade advertising.
• Distilling your knowledge into easy-to-understand reasons to believe / presenters and similar selling materials for sales and marketing teams.
• Driving visibility through e.g. distinctive POS (sourcing through to compliance), displays, value added promotions / gift with purchase and quality merchandise.
• Managing sales and brand activity calendar alongside organising events, tastings, promotions, and workshops aligned to this.
• Generating ideas to get liquid on lips, encourage trial and purchase of Lyme Bay brands alongside managing customer marketing communication, from e newsletters to trade media.
• Evaluating and reporting on the effectiveness and efficiency of trade marketing activities, drawing on information from sales, finance, operations and other data analytics.
• Building great relationship within the Lyme Bay team alongside genuine customer service skills, delivered with intelligence, passion, and integrity.

That probably means you’ve had success in a similar role, ideally with drinks category. Bringing a balance of creativity with rigor and commercial reality. Of course, you’ll enjoy moving from think to do, and happy to ‘muck in’.

To round off: good IT / PC skills and familiarity with Microsoft Office, and various social media platforms, a bachelor’s degree or equivalent experience, fluency in written and spoken English and full driving license are required.

Apply now if this is you!

Job Type: Full-time

Benefits:

• Casual dress
• Employee discount
• Free parking
• Life insurance
• On-site parking

Schedule:

• Monday to Friday

Application question(s):

• How easy is it to commute to the winery in Axminster?

Experience:

• trade marketing: 3 years (required)
• Microsoft Office: 3 years (required)
• Organisational skills: 2 years (required)
• Communication skills: 3 years (required)

Work Location: In person

Reference ID: LBTM