Shopper Marketing Executive - London

We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. And not only that – we are a Best Places to Work employer 2023

HOP STOCK | We believe in sharing our success with our crew and have a unique Hop Stock benefit for our salaried team. That means you share in our success, and if we grow strongly, we win together.

BONUS SCHEME | Via BrewDog bonus scheme, our amazing crew members get rewarded when we succeed as a business. We wouldn’t be able to do it without you so it’s only right we share the success together

PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re taking your future seriously.

4-WEEK SABBATICAL| After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want.

STAFF DISCOUNT | 25% off in bars, 30% off online and 50% off BrewDog Merch to fill up your fridge and your wardrobe* (*don’t put your hoody in the fridge though)

ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5th year with us we add on one additional day’s leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up.

BEER TRAINING | We love beer and we want you to love beer too, so we’ll support you through the internationally-recognised Cicerone qualifications, so you can love it almost as much as we do. We’ll also pay you more for each level you pass.

AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups and an allowance to quality check some beers each month!

We’re also the world’s first carbon negative beer business. We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.


We are seeking a dynamic and driven Shopper Marketing Executive to join our team, this role sits within Marketing but closely integrated with sales. Working directly with our Off Trade customers to create and execute engaging campaigns that resonate with our target audience.


Develop and implement innovative campaigns that align with our overall marketing and business objectives.

Manage the execution of marketing campaigns from start to finish, ensuring they meet the budget and timeline constraints

Create engaging point-of-sale materials and promotional displays that enhance brand visibility and encourage purchase.

Coordinate with external agencies, suppliers and internal design team to ensure timely delivery of artwork, marketing materials and execution of campaigns.

Manage Tradeshow events by co-ordinating the stand execution, stock and POS to enhance BrewDog’s presence

Work with our Trade Press agency on a full year Trade Media plan to drive BrewDog awareness and distribution with independent Retailers


Team Player: Collaboration is key

Organisational Skills: highly organised and able to manage numerous projects at once

Communication Skills: Excellent verbal and written communication skills with the ability to effectively communicate internally & with external customers.

Adaptability: Flexibility to adapt to changing priorities and work on multiple projects simultaneously in a fast-paced environment.

Attention to Detail: Strong attention to detail and a commitment to delivering high-quality work within established deadlines.

Retail Knowledge: Good understanding of the retail environment and shopper behaviour

Educational Background: Bachelor’s degree in Marketing or a related field, desired but not required

Experience: 1-3 years experience in Shopper Marketing/Brand Role within FMCG

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