Senior Brand Manager - London

Senior Brand Manager Global Brand Comms & Content

FTC

Your Manager: Marketing Manager Ballantine’s

Team: Ballantine’s

Location: London We operate a hybrid working approach, which allows you to manage your time between home and office.

 

Be part of something big

We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes.

 

Here in the UK

In the UK, Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
• The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

 

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

 

Your new team

This position sits in our Chivas Brothers business. At Chivas Brothers, our 1,600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future, as well as opening it up to new audiences across the globe.

 

Your unique contribution

We’re looking for a Senior Brand Manager – Comms & Content who thrives on turning insight and culture into bold, distinctive global ideas. In this role, you’ll shape and deliver global communications platforms and campaigns that bring the brand to life with impact, enabling markets to build relevance, effectiveness, and brand love locally. Working closely with global and local teams, agencies, and centres of excellence, you’ll ensure our brand is expressed with clarity, consistency, and creative excellence across touchpoints.

 

Key responsibilities:

Global Communications

• Define and support the global brand communications strategy in collaboration with the Marketing Manager and Global Comms & Culture Director
• Develop inspiring creative briefs that guide internal teams, agencies, and markets
• Help shape the Brand World campaign from idea to launch, bringing the brand world to life.
• Lead the development of the Ballantine’s Prestige secondary campaign from idea to market launch, creating a 360° ecosystem that builds relevance and brand love
• Partner with the Brand Architecture team to develop compelling communication strategies across the brand portfolio
• Lead the definition of communications KPIs and effectiveness frameworks (pre- and post-testing), in partnership with the Insights team, to drive continuous creative improvement
• Support and enable key markets to activate global campaigns with consistency, clarity, and local relevance

 

Global Brand Guardian of Brand World

• Act as global guardian of brand visual identity, tone of voice, and creative excellence, alongside the Centre of Excellence

• Lead the development of the Masterbrand visual guideline Toolkits, defining visual concepts, treatments, and creative ingredients in partnership with the Centre of Excellence
• Enable consistent and high-quality application of the brand across markets and touchpoints

 

Culture & Partnerships

• Support communications and content activation across the True Music platform, landing the brand POV through distinctive and culturally resonant storytelling

 

Budget & Compliance

• Track costs and support budget management across assigned global communication projects

 

Who you’ll be working with

Internally, The Ballantine’s Brand Team, Content Creative Managers (CCMs), Consumer Insights, VP Marketing, Brand Comms and Partnership Director, Centre of Excellence, Internal creative studio, Cross Functional Teams Finance, Legal, Procurement.

Externally you will work with: Global Creative agencies

 

Your blend of talent

This position could be right for you if you:

 

Experience & Knowledge

• Strong experience developing and leading global and/or local creative campaigns from strategy to execution
• Proven experience leading creative development with multiple stakeholders, including creative, media, and PR agencies
• Experience shaping communications strategy and translating brand strategy and insight into clear narratives, platforms, and campaigns
• Strong understanding of culture, with the ability to turn consumer insight into actionable communications
• Some experience working in or with a global, matrixed organization across markets and functions
• Experience in premium, lifestyle, or culture-driven categories, with strong sensitivity to brand, culture, and consumer behaviour.

 

Skills & Mindset

• A strong creative eye, able to spot what’s working, push ideas further, and raise the bar on creative quality
• Deeply curious about consumers and culture, with a good instinct for turning insight into clear, relevant communications
• Commercially minded, with a good sense of how great communications drive impact for the brand and the business
• Organized and pragmatic, able to juggle multiple priorities and keep projects moving without losing momentum
• A confident, engaging communicator who can tell a clear story and bring people with them
• A natural collaborator who enjoys working across teams, disciplines, and perspectives
• Self-driven and resilient, comfortable navigating ambiguity and figuring things out as you go

 

Our mix of benefits

For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme.

 

Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!

 

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.

 

We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

 

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

 

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

 

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

 

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.

 

We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.

 

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

 

Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

 

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

 

In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

 

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.