Senior B2B Brand Communication Manager - London

We’re a team of drinks industry obsessives, driven by supporting the trade – day in and night out. Passion paired with unparalleled industry insight mean we’re always moving forward, collaborating with our customers to understand the needs of their business and to ensure we’re supporting their future growth. We are one of the UK’s largest drinks wholesalers, supplying drinks to several thousand venues in every part of the UK and every segment of the trade, from luxury hotels and world-class event spaces to local restaurants and community pubs. With over 200 years of on-trade experience behind us, and unique insight into the future of our industry, our experience matters.  

Purpose of the role:

Do you love marketing and also have a passion for wine and the hospitality industry? Want to join a dynamic brand communications team within the exciting UK drinks trade? Then this is the role for you!

This position offers a great opportunity to hone your brand marketing and creative skills and learn more about the wine and hospitality industry. Working within the brand communications team, the Senior B2B Brand Communication Manager will support the team to develop and execute the brand marketing strategy for premium on-trade wine specialist, Bibendum; the off-trade’s wine solutions partner, Bibendum Off-Trade; and independent merchant and specialist retail partner, Walker & Wodehouse.

About the role

This role involves owning, developing, and executing the annual brand plans for Bibendum, including specific strategies for Fine Wine, Walker & Wodehouse, and Bibendum Off Trade. The role requires close collaboration with insights teams to create plans that align with current and future market trends, as well as Route to Market propositions. It includes managing monthly content plans across digital and social channels to grow followers, drive engagement, and increase sales. The role also entails leading Bibendum’s quarterly campaigns, ensuring they highlight the artisan portfolio across all channels. Close collaboration with the Design team is essential to create projects that are creative, thought-provoking, and aligned with Bibendum’s brand values of being pioneering, mindful, and insightful.

Additionally, this role involves leading the creation of content for Bibendum’s events, managing photography and videography briefs, and working with Buying, Trade Marketing, and Suppliers to align joint business plans and supplier revenue opportunities. The role requires close cooperation with the PR Manager to optimize press coverage and enhance the brand’s reputation. It also includes leading the development of Bibendum and Walker & Wodehouse trade lists, cultivating relationships with influencers and industry partners, monitoring industry trends and competitor activities, and managing monthly reporting with clear ROI evaluations. The role is responsible for managing annual budgets, leading and developing one direct report, and delivering tactical special projects as assigned by the Head of Brand Communication.

About you

You have extensive knowledge of the hospitality industry, with a strong passion for wine. Fluent in English, you excel in both verbal and written communication. Your content creation skills are impressive, covering creative copywriting, social media content, and email marketing, with a proven ability to drive growth and engagement. With your experience in brand management, you have a solid grasp of social media advertising across various platforms. You are highly computer literate and possess strong PR management experience. Your attention to detail is exceptional, and your organizational and project management skills are top-notch. You are skilled at influencing both internal and external stakeholders, and your strategic thinking allows you to effectively challenge senior stakeholders. As a great communicator, you work well both autonomously and as a team player, particularly in small team environments. You are also highly self-motivated.

About us

Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.

Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.

C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.

We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.

We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.

C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles. For help, please contact our Talent Acquisition Team at [email protected]. All applications need to come through the candidate portal https://careers.candcgroupplc.com/vacancies/

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