Management of all aspects of the on-trade IFT and L&T accounts within the allocated area and maximising their potential by building strong business relationships and delivering profitable volume / new distribution as per key KPIs, budget and BrewDog business plan objectives.
Key Result Area / Principal Duties & Responsibilities
Growth of Brewdog product distribution in the on-trade by identifying new business opportunities and gaining new accounts. Development of the existing stockists by supporting and expanding their listings.
Identification and management of key multiple operator accounts in collaboration with BDM and assistance with key national accounts promotions and management, ensuring strong business relationship development and supporting success of future tenders.
Promotion of healthy long-lasting partnerships with RTM. Establishment and maintenance of regular communication with network of key operators and other valuable contacts.
Development and implementation of strategic marketing plans to support Brewdog brands presence and perception in the on-trade. Ensuring Brewdog product quality consistency across all accounts through regular assessments and staff training.
Delivery of timely, successful resolutions of any reasonable IFT and L&T accounts related inquiries. Performance of regular account audits, contract review and management. Maintenance of accurate client records.
Continuous assessment of the allocated area to ensure detailed knowledge of its on-premise universe, regional specifics and industry related developments.
Effective management of tools and resources available (including, but not limited to, CRM system, investments and initiatives, brand activations and POS). Provision of regular reports on performance as well as KPI and other role related reviews as requested by the line manager.
Key Relationships – Internal & External
Internal
UK Sales Team
Finance Team
Customer Marketing
External
Key Customers / Decision Makers of Key Accounts
RTM Partners
Technical Services (Three Nations)
POS Suppliers (Amber Prints, Paragon)
Oak & Still
Health & Safety
Ensure that Health & Safety guidelines and fire regulations are strictly adhered to at all times.
Comply with safe working practices as defined by BrewDog.
Complete online or face to face training as and when required.
Take reasonable care for your own health & safety and that of others who may be affected by acts or omissions at work.
Report any accidents, incidents or near misses as soon as reasonably practicable.
General
Be aware of and adhere to BrewDog policies and the Workplace Code at all times.
Take part in crew reviews throughout the year.
Cooperate with other BrewDog departments to achieve a great experience for our customers, applicants. colleagues and contractors.
Attend training courses and complete online training modules as required to meet the requirements of the role.
Take responsibility for own personal development, seeking out opportunities to learn new skills.
Undertake any other duties as requested which are reasonably deemed to be within the scope of the role or necessary for the smooth running of the business.
Always apply the BrewDog Charter and behaviours to every aspect of the role.
Protect and enhance the interests and reputation of BrewDog internally and externally.
