Prestige Commercial Manager - London

What makes this a great opportunity?

Delivering business growth in Prestige to the $1bn ambition by 2030 is a major transformation for BSI. It will require new skills and leadership across all parts of our business from local markets to Global Brand Houses and Commercial Excellence.

The Commercial Prestige Manager role is an operational role, responsible for supporting our commercial Prestige business and capabilities in the identified key cities in collaboration with the commercial and and marketing teams, Global Brand Houses and Route to Commercial Excellence.

This role is the lead key contact in the co-ordination of the Prestige KAMs and Commercial Marketing, while supporting the Commercial Prestige Director with the Key City Leads.

Role Responsibilities

Support the development and execution of the key city roadmap for the Prestige commercialisation journey

  • Coordinate the delivery of the Key City Deep Dive annually; including agency management, participation in the action planning workshop and ongoing tracking of progress against the key actions identified for each key city.
  • In partnership with Prestige Strategy role and Commercial Prestige Director, support the delivery of the Key City Roadmap Status updates against the foundational KPIS – resourcing, account segmentation and 1,9,90 planning and portfolio opportunities.
  • Enable the completion of the Key City package overview, identify gaps/opportunities, and continue to update as required.
  • Partner with key cities on the resource planning, job description scoping and how to build effective ways of working within the teams and with luxury customers.

Commercial Planning: Channel and Customer Planning, Outlet Standards

  • Partner with key cities on Luxury account planning for all channels: defining outlet segmentation and outlet prioritization e.g. identifying the 1:9:90 On Trade accounts in each city
  • Partner with key cities on building understanding and implementation of 6P Outlet standards & associated KPIs for Prestige as part of Channel and Customer planning annually.
  • Support key cities in the development of KPI Dashboards
  • Monitor progress of 6P Outlet Standards execution in 1 & 9 accounts – showcase best practices across key cities and with GBH.
  • Lead the annual delivery of 6P Outlet standards by brand across the portfolio in partnership with GBH.

Inspire a community that enables a kaizen approach in support of delivering excellence in execution with Luxury Customers:

  • Support the Commercial Prestige Director in the co-ordination and execution of the quarterly Key City Lead community connects and any specific market reviews, eg US QTR workshop
  • Build and nurture the Prestige KAM community, sharing best practices across cities and identifying tools and capability needs.
  • Support the Prestige CM community, sharing best practices across cities and identifying tools and capability needs.
  • In partnership with the GBH, identify and develop the tools required by our KAM and Commercial Marketing teams which will inspire and influence our customers to purchase and activate across our prestige portfolio, especially LTO launches.
  • Support key initiatives identified by the Global Prestige team in partnership with GBH Business Develop Manager
  • Actively promote and share prestige insights

Identify and develop opportunities for Global influential On Trade partnerships:

  • Partner across our key cities and with GBH to bring to life programs that will enable our Prestige portfolio to have multi-city impact. Eg. The Edition Hotel Group, Sexy Fish Group.
  • Be the key point of contact for key cities to collaborate on Luxury customer guest shifts etc.

Qualifications

  • 5+ years in luxury brand commercial planning and creating effective luxury customer partnerships
  • Ability to inspire and influence cross-functionally, connecting communities and collaborating with commercial teams.
  • Understanding of the key success factors required in executing luxury brands, especially the resources, tools and outlet standards required.
  • Commercially led experience with demonstrated skills in partnering with luxury customers and their critical areas of influence.
  • Expert understanding of commercial marketing and planning – channel and customers planning, outlet segmentation, 1:9 accounts planning, Outlet standards and KPI setting/tracking.
  • Excellent communication, presentation, and storytelling skills
  • Experience implementing programs across diverse cultural markets.
  • Willingness to travel to all global markets and accounts. Up to 10%
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