National Account Manager - UK


We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. And not only that – we are a Best Places to Work employer 2023

HOP STOCK | We believe in sharing our success with our crew and have a unique Hop Stock benefit for our salaried team. That means you share in our success, and if we grow strongly, we win together.

BONUS SCHEME | Via BrewDog bonus scheme, our amazing crew members get rewarded when we succeed as a business. We wouldn’t be able to do it without you so it’s only right we share the success together

PENSION ENHANCEMENT | We increase our contributions to your pension up to 10% of your salary so together we can properly invest in your future. And, since the statutory amount all businesses pay is 3%, our decision to pay above that shows we’re taking your future seriously.

4-WEEK SABBATICAL| After every 5 years here you will receive an additional 4 weeks off to spend doing whatever you want.

STAFF DISCOUNT | 25% off in bars, 30% off online and 50% off BrewDog Merch to fill up your fridge and your wardrobe* (*don’t put your hoody in the fridge though)

ADDITIONAL HOLIDAY DAYS | For every full year completed up to your 5th year with us we add on one additional day’s leave above and beyond your initial entitlement. You therefore get an extra full week off at 5 years every single year onward to rest up.

BEER TRAINING | We love beer and we want you to love beer too, so we’ll support you through the internationally-recognised Cicerone qualifications, so you can love it almost as much as we do. We’ll also pay you more for each level you pass.

AND A LOT MORE | Okay, deep breath… enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programmes, enhanced family friendly policies around maternity and paternity leave, pawternity leave, DE+I and crew forum groups and an allowance to quality check some beers each month!

We’re also the world’s first carbon negative beer business. We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.


We are looking for someone with excellent communication and organisational skills and the ability to work well as part of our team.

The role of the National Account Manager is interacting closely with the other National Account teams, the brand, marketing and supply teams to grow the BrewDog brand and maximising sales within our Grocery Accounts.

The National Account Manager manages all aspects of key BrewDog customer relationship; working to maximise the potential through existing customers whilst increasing share within Grocery, implementing promotional plans and delivering against key KPIs

You will be accountable for the delivery of our business priorities within the Grocery Channel. As an expert in the channel and a specialist in fantastic beer you will execute our brand & volume building initiatives whilst networking with key figures within the Grocery Channel.

What will we trust you to do:

  • Grow distribution of BrewDog in the Grocery Channel
  • Work with key Grocery customers to drive strong growth & market outperformance
  • Identify, Win and Manage key Grocery contacts and deliver robust results.
  • Effectively plan ahead and have exceptional time management
  • Actively builds and maintains network with key customers and opinion leaders within the Grocery industry.
  • Effectively negotiates Partnership Agreements with key customers to drive vertical sales
  • Good knowledge of Insight and use of Market data to increase penetration across the Grocery Channel
  • Reviews business volume and business building initiatives with key customer contacts on a weekly and monthly basis
  • Proactively shares examples of BrewDog marketing activities to demonstrate key points of difference to competition
  • Ensures that the right brand activation items are executed in line with our ATL campaigns



  • Well connected to key figures within key Grocery Customers either through previous work experience or personal connections
  • Solid understanding of the Grocery Market
  • Strong administrative skills and highly organised
  • Demonstrable literacy and numerical skills
  • Strong analytical ability and commercial acumen
  • Effective negotiation and interpersonal skills
  • An entrepreneurial ‘can do’ attitude
  • Attitude to continuous learning and application of best practices
  • Ability to focus and follow through on priorities and deliver quality results
  • Previous experience in any Grocery Account environment is a plus
  • Full UK driving licence
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