NATIONAL ACCOUNT MANAGER - UK
Full-time
The National Account Manager is responsible for managing and growing account base. The role focusses on driving account level execution of channel strategy, working with internal teams to deliver against needs of both BrewDog and the customer, optimising revenue and profitability. The NAM takes a lead on implementing account planning, price negotiations, implementation of marketing plans and building positive relationships across the account base.
Key Result Area / Principal Duties & Responsibilities
- Execute account level strategies to drive revenue growth and profitability within account base
- Collaboratively lead account planning, working with different stakeholders to implement brand and commercial plans
- Lead pricing and promotion plan negotiations to optimise revenue and profit
- Utilise sales and category data to inform decision making
- Continually look for new opportunities across accounts or new business to deliver channel targets
- Represent customer interests within BrewDog to improve B2B alignment
- Develop category influence within customer
Key Relationships – Internal & External
- EXTERNAL
- Buyers that cover all of BrewDog portfolio needs e.g Craft & Ale, Lager, Stout etc
- Supply chain managers – through BrewDog counterpart
- Range planners – through BrewDog counterpart
- Marketing – through shopper marketing counterparts
- INTERNAL
- Commercial – line manager, head of department, team members
- Finance – commercial finance manger
- Category – Category development team
- Marketing – Brand & shopper
- Demand planning – planning managers
Health & Safety
- Ensure that Health and Safety guidelines and fire regulations are strictly adhered to at all times
- Comply with safe working practices as defined by BrewDog
- Complete online or face to face training as and when required
- Take reasonable care for your own health and safety and that of others who may be affected by acts or omissions at work
- Report any accidents, incidents or near misses as soon as reasonably practicable.
General
- Be aware of and adhere to BrewDog policies and the Workplace Code at all times
- Take part in crew reviews throughout the year
- Cooperate with other BrewDog departments to achieve a great experience for our customers, applicants, colleagues, and contractors
- Attend training courses and complete online
training modules as required to meet the
requirements of the role - Take responsibility for own personal development, seeking out opportunities to learn new skills
- Undertake any other duties as requested which are reasonably deemed to be within the scope of the role or necessary for the smooth running of the business
- Apply the BrewDog charter and behaviours to every aspect of the role at all times
- Protect and enhance the interests and reputation of BrewDog internally and externally
ABOUT YOU
Experience
Minimum + years of account management experience across UK Off or On trade, demonstrating ability / potential to work at a more senior level.
Knowledge
Understanding of the UK off trade, especially the convenience and wholesale sectors
Understanding of financial levers and profit drivers at account level, plans to manage the risk of commercial decisions through conditionality
Skills
Understanding of principles of category-based selling, account planning and B2B sales / negotiations as well as forecasting, invoicing and managing account level P&L’s
Effective and clear communicator, able to present to & influence key stakeholders.
Personal Attributes
Ability to set a strategy for accounts & capability to influence internal and external stakeholders.
Demonstrates tenacity to achieve targets and to drive BrewDog share of voice across account base.
Additional Requirements
A team player who contributes positively to team and company culture.