Marketing Director

Position: Marketing Director

Location: Knightsbridge, London

Salary: £70,000 – £90,000 per annum (DOE)

Work Model: Monday – Friday, In Office

About the Company: We are representing a prestigious Luxury Investment, E-commerce, and Retail company based in London. Specializing in luxury goods and collectibles such as whisky, watches, fine wine, classic cars, gold, and designer handbags, our client is at the forefront of the industry. With the imminent opening of their first luxury retail store in Knightsbridge, they are seeking a skilled and highly-experienced Marketing Director to lead their dynamic marketing team.

Position Overview: Our client is in search of an exceptional in-house Marketing Director to spearhead the development and implementation of overarching marketing and sales plans. This role offers a unique opportunity to play a pivotal role in the launch of their luxury retail store and drive comprehensive strategies in PR, Paid Advertising, Organic Social Media, and Content Creation to fuel continuous growth, both online and in-store.

Key Responsibilities:

  • Develop and execute comprehensive PR strategies in collaboration with an external agency to enhance brand visibility and reputation within the luxury asset investment industry.
  • Lead all aspects of paid advertising initiatives, optimizing ad spend to maximize ROI and drive qualified traffic.
  • Drive organic growth strategies across various social media channels, fostering community engagement and brand advocacy.
  • Develop and execute content strategies across multiple platforms, leveraging content marketing to educate and engage the audience.
  • Manage the entire marketing budget, ensuring alignment with business goals and delivering tangible ROI.
  • Liaise with E-commerce and Retail Managers to align core business goals across departments.

Role Requirements:

  • Minimum of 10 years’ experience in a marketing director role, with a proven track record of success in the luxury goods sector – specific experience working directly for a Wine and Spirit brand.
  • Strong commercial acumen with exemplary strategic thinking and execution skills.
  • Experience working with CRM and CMS management platforms, particularly Hubspot CRM, Webflow, and WordPress.
  • Highly proficient in Google Analytics, Google Search Console, Semrush, AHRefs, and Meta analytics reporting.
  • Degree in Digital Marketing or a related field.
  • Exceptional communication skills in both written and verbal form.
  • Proficiency in Excel, Word, PPT, and G-suite equivalents.
  • Ability to thrive in a fast-paced work environment with changing priorities.
  • Team-oriented approach with the ability to manage multiple tasks simultaneously.
  • Relevant marketing qualifications (CIM, IDM, etc.) desirable.
  • An eye for design is desirable.

How to Apply: If you are a creative and experienced Marketing Director with a passion for luxury investment, we encourage you to apply for this exciting opportunity to become a key part of our dynamic marketing team. Please submit your CV for consideration.

Job Types: Full-time, Permanent

Salary: £70,000.00-£90,000.00 per year

Benefits:

  • Employee discount
  • Life insurance
  • Referral programme

Schedule:

  • Monday to Friday

Experience:

  • Luxury good sector: 7 years (preferred)
  • Direct experience in the Wine and Spirits sector: 5 years (preferred)
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