Key Account Manager - South

Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. Our portfolio of iconic brands includes global classics like Stella Artois, Budweiser, and Corona, and well-known favorites such as Camden Hells, Beck’s, and Leffe. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.
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That’s Who We Are: Come and OWN IT.

What’s in it for you:

• 25 holidays per year + bank holidays & holiday trading options
• Pension (up to 8% employer contribution) & income protection
• Comprehensive health & wellbeing benefits (fully funded private medical insurance, dental insurance, gym discounts, Employee Assistance Programme)
• 26 weeks paid parental leave for eligible primary caregivers
• A beer allowance to enjoy our brands
• 2 volunteer days a year to support your local community
• 4 employee networks to support diversity and inclusion
• Life assurance & charitable giving

The On-Trade is the most dynamic and fast-moving sector within our UK business. Our South Region. Independent Free Trade (IFT) accounts are some of our fast growing partners within the IFT ledger. Managing these customers provides invaluable experience, opening doors to future opportunities within Budweiser Brewing Group and the wider FMCG sector.

The Role

As an IFT Regional Key Account Manager (KAM), you will own multiple Head Office relationships of some of the country’s most astute Wholesale operators, negotiate their JBPs and drive commercial plans; all whilst executing our brand strategies. This role requires both strategic thinking and hands-on execution, balancing customer demands whilst identifying opportunities for profitable growth.

A critical part of this role is cross-functional collaboration — you will need to work closely with regional Field Sales teams and provide the necessary visibility to internal stakeholders to ensure strong execution. Attention to detail, commercial acumen and a strong ability to influence will be key to success.

Duties & Responsibilities

• Own and manage the Head Office Wholesale relationships – from Head Office to Field teams.
• Lead commercial negotiations and execute JBPs to drive mutual growth.
• Monitor performance against KPIs and contribute to weekly/monthly business reviews.
• Activate brand plans through trade marketing and sales team engagement.
• Support regional Account Managers in executing field sales strategies.
• Develop a deep understanding of your Wholesaler’s business to become their #1 Partner.
• Be a Brand Ambassador – representing Budweiser Brewing Group with confidence and credibility.

Who we’re looking for:

• We want a bold, ambitious & commercially driven individual with a winning mindset & strong relationship-building skills.
• Proven commercial experience (Account Management, Sales, or related roles).
• Strong negotiation and influencing skills.
• Strategic and analytical thinker – comfortable owning a P&L and balancing profitability with growth.
• Ability to manage complexity and thrive in a fast-paced, results-driven environment.
• Excellent communication skills and the ability to develop strong internal & external networks.
• Proficiency in Excel & PowerPoint for data analysis and presentations.
• Entrepreneurial spirit – proactive, solutions-focused, and eager to take ownership.

This is a fantastic opportunity for someone looking to develop commercial leadership, negotiation skills, and strategic account management experience within one of our most strategic regions within IFT. Are you ready to make an impact?

Why build your career with us​

We recruit for mindset, ambition, cultural fit, and growth opportunities.​
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UNIQUE CULTURE ​

We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.​

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BRANDS EVERYONE LOVES ​

We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites. ​

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GROWTH OPPORTUNITIES ​

Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.