The On-Trade is the most dynamic and fast-moving sector within our UK business. Our Independent Free Trade (IFT) accounts—are some of the most commercially astute in the industry. Managing these customers provides invaluable experience, opening doors to future opportunities within Budweiser Brewing Group and the wider FMCG sector.

At Budweiser Brewing Group, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Budweiser, Stella Artois, Corona and crafting meaningful moments are what inspire us.

We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive, and rewarding future. Turning any challenge into an opportunity. So let’s take on the challenge together.

Cheers to dreaming big!

The Role:

As a Key Account Manager (KAM), you will lead relationships with wholesaler buying teams, negotiate JBPs, and drive commercial strategies while executing impactful brand initiatives. This role blends strategic thinking with hands-on execution, requiring a keen balance between customer needs and business growth opportunities.

Success in this role depends on strong cross-functional collaboration, working closely with regional sales teams, key account managers, and internal stakeholders to deliver exceptional execution within the IFT (Independent Free Trade) sector. A detail-oriented, commercially minded professional with strong influencing skills will thrive here.

Duties & Responsibilities:

• Manage and strengthen customer relationships from Head Office to sales teams.
• Lead commercial negotiations and implement JBPs for shared success.
• Track performance against KPIs and contribute to business reviews.
• Activate brand strategies through trade marketing and sales engagement.
• Support account managers in executing field sales initiatives.
• Develop a deep understanding of customers’ businesses and act as their trusted partner.
• Represent Budweiser Brewing Group with confidence and credibility.

Who we’re looking for: 

• We seek ambitious, commercially driven individuals with a winning mindset and a talent for building strong relationships.
• Proven experience in account management, sales, or a related commercial role.
• Strong negotiation and influencing skills.
• Strategic and analytical mindset, comfortable managing P&L and balancing growth with profitability.
• Ability to navigate complexity and succeed in a dynamic, results-oriented environment.
• Excellent communication skills with the ability to foster strong internal and external networks.
• Proficiency in Excel and PowerPoint for data analysis and presentations.
• Entrepreneurial spirit, proactive, solutions-focused, and eager to take ownership.
• This is a field-based role, ideally for someone based in London, with an expectation to be in the office three days a week. If you are located in the North, travel to the North West, Yorkshire, and North East UK will be required.

This is a fantastic opportunity to develop commercial leadership, negotiation expertise, and strategic account management experience within some of the biggest customers in the IFT sector.

Benefits & Perks:

• Benefits for you and your family to help your physical and mental health
• Competitive parental leave and pension double contributions
• 25 days holidays per year
• Employee benefits to help your physical and mental health and overall well-being (travel insurance, gym memberships, discounted services, dental, etc.)
• A beer allowance to enjoy our brands
• 2 volunteer days a year to support your local community
• 4 employee networks to support diversity and inclusion
• Global Bonus
• WPA Private Medical Care
• 26 weeks paid leave for primary caregiver

What you can expect from us:  

In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded.

We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.

If this sounds like the incredible opportunity you’ve been waiting for, apply today.

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