Digital Media Executive - London

Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. Our portfolio of iconic brands includes global classics like Stella Artois, Budweiser, and Corona, and well-known favorites such as Camden Hells, Beck’s, and Leffe. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.
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That’s Who We Are: Come and OWN IT.

 

 

About draftLine:

draftLine is our award winning in-house agency. Creatives, strategists, producers, and marketers gathered from all over Europe revolutionizing the way we do marketing in our company. We believe that brands that ignore people get ignored by people, that’s why our mission is to build brands with people at the heart. As insiders we collaborate with every discipline within ABI, as well as external partners, to deliver communication plans that connect and drive growth for our brands.

 

Based out of our central London office, with its own production studio and rooftop bar, we will work hand in hand with global and local marketing teams to develop top notch creative work.

 

 

The Role:

The draftLine paid media team are growing and looking for a first-class Digital Media Executive to help expand their offering throughout EMEA and beyond.

Reporting to the Digital Media Manager and working closely with our Digital Media Lead, you will support the team in delivering best in class digital media campaigns. We’re looking for the right person to come in and hit the ground running, playing a key role in all aspects of the media process from planning and strategy to execution, optimization and analysis.

 

If you are a digital expert, have solid relatable experience and are excited by the prospect of working across some of the world’s biggest beer brands, then we’d love to hear from you.

 

 

Duties & Responsibilities:

You will be responsible for supporting the day-to-day management of the digital media process, covering social, video and programmatic media campaigns across the EMEA zone.

• Attending briefings across our portfolio of world-renowned brands

• The planning of social media and online video campaigns on Meta, YouTube, TikTok & Snapchat

• Developing programmatic plans alongside our DSP partners

• Defining and delivering campaign reporting to key stakeholders

• Tracking campaign finance from PO to reconciliation

• QAing campaign setup in line with the media brief

• Monitoring campaign performance, tracking cost efficiency and identifying optimisation opportunities

• Post campaign analysis and presentation of results

 

 

Who We’re Looking For:

Experience: 

Digital Media is your thing, and you love to lose yourself in campaigns? Perfect! We’re after a truly digital-first candidate that is looking to make an impact in our team. We’ll need you to use your knowledge of biddable media to help support the team with end-to-end planning & campaign management. You should be curious, pro-active, and have a passion for all things digital.

 

Must haves:

• 2-3 years in a similar role

• Excellent knowledge of the digital media landscape, partners & products.

• Hands-on experience within core platforms (Facebook Ad Manager, Google Adwords etc.)

• Working knowledge of ad-tech providers (DMPs, Adservers, Verification)

• Highly numerate, analytical, & an ability to translate data into actionable insights.

• Excellent communication skills

• A fast learner with the ability to simplify the complex.

• Start-up mindset with a ‘can do’ attitude and not afraid to make the role your own

 

Skills: 

• Digital media proficiency

• Excel master

• Attention to detail

• Strong all-round communicator (verbal/written/presentation)

• Team working

• Problem solving

• Independent self-starter

• Organisation

• Perseverance and motivation

• Confident & resilient

• Ability to work under pressure

 

 

Benefits & Perks:

• 18-month fixed term contract with the possibility to extend based on performance and business needs
• Benefits for you and your family to help your physical and mental health
• Competitive parental leave and pension double contributions
• 25 days holidays per year + bank holidays
• Employee benefits to help your physical and mental health and overall well-being
• 2 volunteer days a year to support your local community
• 4 employee networks to support diversity and inclusion
• Global Bonus
• Private Medical Care
• 26 weeks paid leave for primary caregiver

 

 

Why build your career with us

We recruit for mindset, ambition, cultural fit, and growth opportunities.

 

UNIQUE CULTURE

We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.

 

BRANDS EVERYONE LOVES

We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.

 

GROWTH OPPORTUNITIES

Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.