Digital Media Executive - London

In DraftLine (Inhouse Agency) we’re a bunch of strategists, creatives, producers, and marketers gathered from all over Europe revolutionising the way we do marketing in our company, AB InBev. Our mission is to unleash creativity by making more culturally relevant and future proofed work from within for the beer brands we have in our portfolio, such as Stella Artois, Budweiser, Corona, Leffe, Camden and Goose Island to name a few.  In fact we have more than 500 different brands across the globe.

Based out of our central London office, with its own production studio and rooftop bar, we will work hand in hand with global and local marketing teams to develop top notch creative work.

The draftLine paid media team are growing and looking for a first-class Digital Media Executive to help expand their offering throughout EMEA and beyond.

Reporting to the Senior Digital Media Manager and working closely with our Head of Digital, you will support the team in delivering best in class digital media campaigns. We’re looking for the right person to come in and hit the ground running, playing a key role in all aspects of the media process from planning and strategy to execution, optimization and analysis.

If you are a digital expert, have solid relatable experience and are excited by the prospect of working across some of the world’s biggest beer brands, then we’d love to hear from you.

At Budweiser Brewing Group, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Budweiser and Stella Artois, crafting meaningful moments are what inspire us.

We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So let’s take on the challenge together. Cheers to dreaming big!

What will you be doing:

You will be responsible for supporting the day-to-day management of the digital media process, covering social, video and programmatic media campaigns across the EMEA zone.

This includes but is not exclusive to the following:

• Attending briefings across our portfolio of world-renowned brands
• The planning of social media and online video campaigns on Facebook/Instagram, YouTube, X, Snapchat and more
• Developing programmatic plans alongside our DSP partners
• Defining and delivering campaign reporting to key stakeholders
• Tracking campaign finance from PO to reconciliation
• QAing campaign setup in line with the media brief
• Monitoring campaign performance, tracking cost efficiency and identifying optimisation opportunities
• Post campaign analysis and presentation of results

What you will bring:

Digital Media is your thing, and you love to lose yourself in campaigns? Perfect! We’re after a truly digital-first candidate that is looking to make an impact in our team. We’ll need you to use your knowledge of biddable media to help support the team with end-to-end planning & campaign management. You should be curious, pro-active, and have a passion for all things digital.

Must haves:

• 2-3 years in a similar role
• Excellent knowledge of the digital media landscape, partners & products.
• Hands-on experience within core platforms (Facebook Ad Manager, Google Adwords etc.)
• Working knowledge of ad-tech providers (DMPs, Adservers, Verification)
• Highly numerate, analytical, & an ability to translate data into actionable insights.
• Excellent communication skills
• A fast learner with the ability to simplify the complex.
• Start-up mindset with a ‘can do’ attitude and not afraid to make the role your own

Skills:

• Digital media proficiency
• Excel master
• Attention to detail
• Strong all-round communicator (verbal/written/presentation)
• Team working
• Problem solving
• Independent self-starter
• Organisation
• Perseverance and motivation
• Confident & resilient
• Ability to work under pressure

We also offer great Benefits & Perks package!

• 18-month fixed term contract to extend to permanent based on performance
• Benefits for you and your family to help your physical and mental health
• Competitive parental leave and pension double contributions
• 25 days holidays per year
• Employee benefits to help your physical and mental health and overall well-being (travel insurance, gym memberships, discounted services, dental, etc.)
• A beer allowance to enjoy our brands
• 2 volunteer days a year to support your local community
• 5 employee networks to support diversity and inclusion
• Global Bonus
• WPA Private Medical Care
• 26 weeks paid leave for primary caregiver

What you can expect from us:

In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded.

We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.

We are building a team that’s more supportive, more inclusive and more collaborative. A team that’s diverse in background, skills and experience.

So if you dream big but are concerned you’re not a perfect fit against the job description, we’d still encourage you to apply. You may just the right candidate to help us create a future with more cheers.

As the leading global brewer, we are committed to bringing people together for a better – and more equal – world. A more equal world starts when everyone can thrive. At Budweiser Brewing Group we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.