Digital Marketing Executive - CRM - London

About The Whisky Exchange

Founded in 1999 by Sukhinder and Rajbir Singh, Speciality Drinks Group is a fast-growing and world-renowned international spirits company. It was one of the first multi-channel, multi-market global drinks distributors and is a leader in its field. Now made up of four group companies, it is an independently managed business and a recent addition to the Pernod Ricard Group since November 2021.

We pride ourselves on our imagination, creativity and ability to source and sell fantastic spirits across the globe. We love what we do and we would love you to come and join us.

The Opportunity

This is an exciting opportunity to join the digital marketing team at The Whisky Exchange (TWE). You will work with our outstanding CRM manager, deploying day to day communications, planning our calendar and building out our loyalty programme. When not working on CRM, you will get the opportunity to contribute to our other channels; search, social, affiliate and more. TWE is on an exciting journey to be more customer focused, having recently developed a set of persona groups which will require clear segmentation, targeting and positioning of the brand to meet their needs. This is a great opportunity to build both deep channel expertise, whilst developing a detailed understanding of other channels, and how they all work together. On top of this, you get unrivalled exposure to key figures in the drinks industry at a multi-award winning specialist.

You will work closely with stakeholders across the business. This is a tight knit team who work closely to ensure outstanding execution; from both a commercial and engagement perspective. You will work closely with our email technology partner (Ometria) and referral platform (MentionMe). As part of the digital marketing team, you will be working alongside a highly experienced group of colleagues who you will learn from, and who will learn from you.

Your Unique Contribution

Your day to day responsibilities will include:

• Deploying our email activities, on behalf of our web store and associated events and additional store fronts
• Maintaining our calendar of emails; including setting of objective, defining customer target group, coordinating content and imagery and ultimate email build
• Coordinating with team members to ensure messaging and assets are shared and aligned
• Measuring performance of email channel against goals, e.g. conversion of first to second purchase members, re-engagement of lapsed customers etc.
• Contribute to ideation on loyalty programme

Additional responsibilities will be planned through the year, to match business need and your interests. These may include:

• Involvement in the deployment of digital activations across other channels, including paid social, organic social, affiliates and referral. Further working with agencies on paid and organic search
• Involvement in providing insight from both weekly and ad-hoc analytics on the performance of activations
• Involvement in the calendar planning of initiatives and activations
• Involvement in briefing of channel requirements to our creative and content teams

Your Blend of Talent

• Clear communication
• Comfortable with a fast pace of delivery and change
• Understanding of customer behaviours and what customers want
• Ability to balance creative and brand vision against trade and business objectives
• Analytical and pragmatic; comfortable analysing and making recommendations based on data
• High attention to detail
• Strong organisational skills
• Strong interest in digital commerce
• Preferred – qualification in marketing
• Preferred – experience in CRM and email marketing
• Preferred – interest in drinks industry

Benefits of joining The Whisky Exchange

Fun Stuff

Staff Discount at The Whisky Exchange | Tastings | Product Education | Access to Events | Cycle to Work Scheme

Serious Stuff

EAP | Great Parental Leave Policies | Life Cover | Private Medical Insurance

Feel Good Stuff

S&R Initiatives | Career Development | Responsib’All Day | Employee Networks | Flexi Work | 25 Days Holiday (plus Bank Holidays)

We’re committed to diversity and inclusion.

We promote diversity and inclusion throughout our business. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.