Data & Analytics Manager - London

Here at PerfectDraft, we are on a mission to deliver the ultimate beer experience, anywhere. We believe that draught beer is the highest quality beer experience that you can have, and we don’t believe it should be limited to big pubs, so we’re bringing it to small bars and into people’s homes.

Our business is at the intersection of ecommerce, technology and brewing. Our core product, the PerfectDraft machine, cools beer to a perfectly chilled consistent temperature and stores it for up to 30 days. There are more than 40 beers available to drink on PerfectDraft, all in 6 -litre returnable kegs, from craft beers to Belgian and German classics. All served exactly how the brewer intended.
The PerfectDraft team operates integrated with AB InBev, the world’s leading global brewer. This means we have both the autonomy and agility to move fast combined with the scale and expertise to transform the way people around the world drink beer in and out of home.

The role:

The Data Analytics Manager will oversee end-to-end shopper data management and analytics, including CRM data flows and comprehensive shopper lifecycle analysis. This role is responsible for developing and implementing advanced analytics strategies to optimize shopper experience, drive conversion, enhance retention, and improve satisfaction. The position combines deep technical expertise with strategic thinking to transform shopper data into actionable insights that drive business growth. You will collaborate with a cross-functional team comprising Product, Technology, Data, and Commercial departments. The ability to navigate between technical and business concepts will be essential for success in this role.

Duties & Responsibilities:

• Manage and optimize all data flows within the CRM system, ensuring data accuracy, integrity, and accessibility
• Design and implement comprehensive analytics frameworks to track and analyse shopper behaviour across the entire lifecycle, from acquisition to retention
• Lead the development of actionable insights to improve shopper experience, conversion rates, retention metrics, and satisfaction scores
• Develop and execute data-driven reactivation strategies to re-engage dormant shoppers and increase shopper lifetime value
• Design, implement, and analyse A/B tests across multiple channels to optimize shopper engagement, communications, and digital experiences
• Drive consumer-centric decision-making by translating shopper insights into actionable recommendations and measuring their impact on shopper satisfaction
• Create and execute advanced segmentation strategies based on shopper behaviour, preferences, and value
• Develop and maintain predictive models for shopper churn, lifetime value, and next-best-action recommendations
• Lead stakeholder management across multiple departments (Marketing, Sales, Customer Service, Product) to align on shopper-focused initiatives and ensure data-driven execution
• Build and maintain automated reporting systems and interactive dashboards to monitor shopper lifecycle KPIs
• Ensure data quality, governance, and compliance with relevant regulations across all shopper data systems
• Drive continuous improvement in analytical methodologies and tools

Who we’re looking for:

• Bachelor’s degree in Statistics, Mathematics, Computer Science, or related field
• 3+ years of experience in data analytics
• Advanced knowledge of SQL, Python/R, and data visualization tools (e.g., Tableau, Power BI)
• Experience with CRM systems (Bloomreach or similar preferred) and data architecture
• Experience in shopper lifecycle analysis, predictive modelling, and shopper behaviour analytics
• Strong background in developing and implementing shopper experience optimization strategies
• Experience with cloud-based analytics platforms (Azure)
• Excellent communication skills with the ability to translate complex analyses into actionable insights

What you can expect from us:

In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded.

We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.

As the leading global brewer, we are committed to bringing people together for a better – and more equal – world. A more equal world starts when everyone can thrive. At Budweiser Brewing Group we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

If this sounds like the incredible opportunity you’ve been waiting for, apply today!