At Budweiser Brewing Group, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Budweiser, Stella Artois, Corona and crafting meaningful moments are what inspire us.

We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive, and rewarding future. Turning any challenge into an opportunity. So let’s take on the challenge together.

Cheers to dreaming big!

The role:

This role is based in Dublin, Ireland. The key aim of this role is to lead the commercial strategy for the On & Off Trade channels in the Irish Market, leading the Category Management and Trade Marketing agendas.

Duties & Responsibilities:

• Track and analyze historical category performance, BBG performance, and competitor trends.
• Forecast category and BBG future performance to inform strategic planning.
• Develop and maintain key market databases, establishing routines and education platforms for stakeholders.
• Support portfolio strategy, assisting internal (Irish team) and external (retailers) partners with key cluster, range, and planogram discussions.
• Provide insights on market dynamics and potential impacts on BBG and the category.
• Contribute to strategic projects, including merchandising KPIs, key selling moments, space optimization, and innovation strategy.
• Participate in 1YP processes, shaping channel strategies and supporting FP&A with financial planning.
• Collaborate with Brand and Irish teams to design and execute a brand game plan aligned with key selling moments.
• Secure retailer and on-trade partner commitments, actively participating in JBP processes.
• Lead and mentor a Trade Marketing Executive while managing budget controls and optimizing campaign execution.

Who we’re looking for:

• Results-oriented with a proven track record of making a meaningful impact.
• A challenger mindset, always striving to improve the status quo.
• Strong commercial acumen and deep understanding of the alcohol market.
• Experience in setting and implementing a Brand Game Plan.
• Ability to navigate complexity and remain resilient under pressure.
• Solid understanding of budgeting and planning processes.
• Strong analytical skills.

Benefits & Perks:

• Benefits for you and your family to help your physical and mental health
• Competitive parental leave and pension double contributions
• 25 days holidays per year
• Employee benefits to help your physical and mental health and overall well-being (travel insurance, gym memberships, discounted services, dental, etc.)
• A beer allowance to enjoy our brands
• 2 volunteer days a year to support your local community
• 5 employee networks to support diversity and inclusion
• Global Bonus
• WPA Private Medical Care
• 26 weeks paid leave for primary caregiver

What you can expect from us:

In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded.

We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.

If this sounds like the incredible opportunity you’ve been waiting for, apply today!

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