BRAND MANAGER – WINES
| BRAND MANAGER – WINES | |
| LOCATION: | Nyetimber Group London office (flexibility will be required to travel as needed) |
| REPORTS TO: | Group Head of Brand |
| RESPONSIBLE FOR: | No direct reports |
| COMMUNICATORS: | Position works with CEO, Managing Director, Winemakers, all aspects of Marketing & PR, Sales team, agency personnel as well as various vendor and provider representatives. Also, Nyetimber Estate team when required. |
| MAIN PURPOSE: | This role will work closely with the Group Head of Brand and operate as an integral function within the wider Marketing department across Brand, Digital, Creative, Procurement, Partnerships, Events & Activations and Trade Marketing. They will manage daily departmental tasks, oversee requirements and play a crucial role in larger projects and strategic initiatives, including campaign management and ensuring brand messaging, aesthetic and values are upheld across all Marketing channels. |
| SCOPE: | The scope of the role involves developing and executing brand strategies that enhance market presence, drive consumer engagement, and support business growth. This role involves managing multi-channel marketing campaigns, leading on the development of impactful and relevant brand assets and content, and working closely with marketing colleagues to support the delivery of consistent brand messaging across marketing channels. By leveraging consumer insights and collaborating with internal teams and external partners, the Brand Manager will uphold the brand’s luxury positioning and expand influence in UK markets and internationally. |
| VALUES & MOTIVATORS: | PIONEER EXCEPTIONAL JOIE DE VIVRE
Nyetimber is the pioneer of Exceptional goes beyond wine A feeling of joy, happiness, and English Sparkling Wine and making, it extends to every sophisticated love of life that more. To be a pioneer means touch point of the brand. At will give us an emotional ‘to not follow’ and this spirit is every possible opportunity connection to our customers central to how we all think and Nyetimber should difference around the world. operate when setting out plans itself with faultless and high- and direction for the brand. quality execution and service. |
| RESPONSIBILITIES: |
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- Oversee content production: Collaborate with creative teams to produce compelling visual assets, messaging and other branded content.
- Work with Copywriter to develop compelling brand copy and consistent storytelling across all brand touchpoints.
- Agency management: Manage various design and creative agencies as required.
- Manage the budget tracker and raise PAF’s when required for Finance team.
- Support Group Head of Brand on market research, and share insights, recommendations and strategic direction with leadership
- Support Head of Sales International on international activities and brand requirements (e.g. Cresta partnership, POSM catalogue).
- Internal Comms: Lead and manage the internal company newsletter on a quarterly basis.
- Brand Guardian: Responsible for looking after the brand guidelines, working with Group Head of Brand to evolve these where relevant and ensuring all teams can access and engage with key brand materials. Support with key brand document requirements and updates (company presentation, templates, toolkits, brand folder etc.)
- Brand Admin: Ensure departmental systems and files are kept organised and up-to-date, Ensure image libraries on system are kept updated and image rights renewed when needed.
- Ad hoc special projects brand involvement and support where required across the wider Nyetimber Group.
| KEY COMPETENCIES |
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Please send a cover letter to [email protected] when applying.