Brand Manager - London

COMPANY BACKGROUND
Hallgarten Wines has 90 years of experience in the UK wine trade. We market and sell over 1,200 wines from
some of the greatest wine producers in the world through our strong sales team to all sectors of the UK trade
– restaurants, hotels, independent wine merchants and national multiples. We are very proud of our three
major awards in 2023: Drinks Business ‘Drinks Company of the Year’, IWC ‘On Trade Supplier of the Year’ and
the IWSC ‘Wine Distributor 2023’ trophy. We are also accredited Silver for Investors In People. Hallgarten is
part of Coterie Holdings.
THE OPPORTUNITY
We are looking for someone with passion for wine to join our experienced Brand Management Team. The
successful candidate will understand the route to market (for both on and off trade) and able to manage a
selection of wine suppliers and brands, including some key brands and maximise their sales. Ideally you will
have WSET qualifications at Level 4, or with the ambition of obtaining your Diploma. Previous successful
experience in managing key stakeholders in a Brand Management or similar role is required. We expect you
to be confident and adaptable when presenting to an audience, commercially aware and highly organised.
KEY RESPONSIBILITIES
• Manage the overall wine supplier relationship.
• Provide suppliers with a thorough understanding of the UK market and what each supplier needs to do
to maximise potential in this market (via Category Management analysis, UK Market stats
interpretation, and H&N sales & marketing requirements).
• Pull together a ‘go to Market plan’ for each supplier where appropriate.
• Work with Trade Marketing team in order for them to deliver and activate these plans paying particular
notice to supplier visits to the UK and visits to the supplier by salespersons & customers.
• Agree and manage the associated supplier marketing budgets.
• To drive external communications with the Communications Manager that develop the brands’ public
image and Hallgarten’s reputation.
• Collate and negotiate supplier pricing, vintage information and availability where applicable on an
annual basis for the Buying and Shipping departments.
• Work with generic board and industry organisations to maximise the opportunities for the Hallgarten
portfolio.
• Ensure via the Senior Brand Manager, that your suppliers & brands contribute to the overall Hallgarten
sales & marketing plan to develop the initiatives, promotions and communications that drive this plan
and sell our portfolio.
• Work with the sales teams to initiate tactics and presentations that engage key customers with our
range and targets them effectively. This includes organising events to promote the wines.
REQUIREMENTS
• Excellent Communication and Interpersonal skills – builds productive working relationships.
• Good analytical skills
• Organised, able to plan ahead and good at multi-tasking
• Strong numerical skills (For budgets, margins, cube analysis and allocations etc).
• Results driven with a desire to excel
• Wine knowledge.
• Passionate about customer service
• Strong negotiation skills
• Some event /Itinerary planning experience
• Flexibility required to work some weekends and evenings
• Experience in managing key stakeholders with the ability to set and deliver strategic objectives
• WSET qualification good to have
• Excel, word, and PowerPoint skills are a must.
• Languages such as French/Spanish/Italian would be advantageous but not required.
WHAT IS ON OFFER
• Competitive Salary
• Professional development
• Bonus Structure and Company Profit Share Scheme
• Pension scheme
• 25 Days Annual Leave per annum with the ability to purchase up to 5 days
ADDITIONAL INFORMATION
This is a hybrid role which involves splitting your time between our offices in Mayfair and at Capability Green
near Luton Airport, as well as working from home. You will also be expected to attend and support supplier
events and tastings, so there is some travel involved.
The ethos and culture of Hallgarten lies at the heart of everything we do, our 5 values of Partnership,
Positivity, Passion, Pride and progression mean you will find a collaborative, supportive and friendly team
that gives you a platform to succeed and grow.
We are an equal opportunity employer and are committed to equality of opportunity for our current and
future employees irrespective of their gender, age, race, disability, marital status, religion or belief, or sexual
orientation. We believe that the wide range of perspectives that result from diversity promotes innovation
and business success. If you need reasonable adjustments at any point in the recruitment process, please let
us know and in your application, please feel free to note which pronouns you use.
Closing date for applications is 28th June 2024, but we reserve the right to close earlier should we find the
successful candidate. Please send an up-to-date CV to [email protected]

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