Brand Manager - London

About Enotria & Coe
Founded in 1972, Enotria&Coe is a leading UK premium wine and spirits distributor, with a portfolio of over 300
exclusive wine producers and over 1,500 spirits producers.
Supplying to both on-trade and off-trade sites across the UK, the Enotria&Coe client base includes fine dining,
specialist bars, hotels, events venues, specialist independent wine merchants and large multiple retailers.
Overview of role
The Brand Manager is a key role at Enotria&Coe, sitting within the Marketing team. The Brand Manager is to act as
the first point of contact for brand-managed producers in the Enotria&Coe portfolio.
The Brand Manger is responsible for creating and implementing strategic go-to-market plans to develop and grow
brand awareness and sales of managed suppliers.
This role involves working closely with the established Buying, Sales, and Marketing departments.
Other duties & responsibilities
The Brand Manager will be responsible for a number of core wine brands within the Enotria&Coe portfolio. For
each of these brands, the Brand Manager will have the following responsibilities:
Brand Planning
• Working closely with the Buyer to build, manage and maintain the supplier relationship to achieve both the
supplier’ and Enotria&Coe’s goals.
• Collaborating with the Buying and Sales teams to define focus products, and subsequently deliver a coherent
channel strategy.
• Work with the Buyer to negotiate with brands to define the appropriate level of marketing budget from each brand.
• Create and implement an agreed annual go-to-market plan for each managed brand, ensuring that brand
activations support each brand’s goals and deliver return on investment.
• Produce brand-facing documents summarizing agreed channel strategy, brand positioning and launch plans (and
also occasionally pitches for new agencies), within company branding guidelines, as provided by the Design
team.
• Report on brand performance on a monthly and quarterly basis
• Raising invoices to reflect marketing activity organised by Enotria&Coe on behalf of key strategic brands.

Negotiating and communicating Vendor Retro Discounts.
• Organising sample stock for marketing activity and promotions, including setting aside marketing reserves,
coordinating orders and delivery of sample stock for press activity or events.
• Support Buying and Demand Planning in managing stock forecasting owing to promotional activity.
UK Market Activities
• Key liaison between the supplier and sales teams.
• Liaise with the sales teams to understand customer requirements and requests for brand input, including content,
sample stock, activation support, listing fees, marketing budgets and incentive trips.
• Schedule and manage producer activities and itineraries including supplier and product launches, masterclasses,
events, roadshows.
Internal Brand Communications
• Coordinating and organising internal training sessions and/or tastings with the Sales team, where relevant.
• Contributing to new product updates to the Enotria&Coe sales team through timely and concise internal
communications.
• Producing internal communications within company branding guidelines.

Full spec: https://www.enotriacoe.com/Files/Files/PDFs/Brand%20ManagerSouthAmericaandPortugalJan24.pdf

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