Role Overview

Our Brand Development Manager is responsible for maximising GHF portfolio brands distribution and positioning across their sales territory. You’ll work with a variety of accounts in in the On-Trade, including 5 star Hotels, Michelin starred restaurants, cocktail bars and trend-leading pubs and bars, and form a pivotal part of the brand build for our clients.

Working closely with the Head of On-Trade you’ll execute business plans to achieve strategic volume and value growth for our wine brands, whilst engaging in activities that drive brand awareness, desire and trial. It’s a demanding role that puts the successful individual at the heart of our dynamic business growth.

Key Responsibilities:

• Grow distribution and outlet positioning of GHF brands across your territory.
• Manage your sales cycle from start to finish – identifying and qualifying prospects, setting up sales meetings and closing deals that align with each brand’s strategy.
• Drive brand desire by aligning GHF brands with luxury, trend leading & premium On-Trade outlets
• Build upon exiting levels of trade advocacy through tasting, trainings and events
• Develop great relationships with wholesale BDMs and other drinks brands to build a network in your territory
• Continue to build volume and value by enhancing portfolio brand’s positioning on drinks menus
• Manage existing accounts; retaining business and growing volume and listings
• Implement trade marketing plans in outlet to drive ROS and visibility

The successful candidate will be:

• Self-motived and a team player willing to do what it takes to get the job done
• Highly organised, driven, and resilient
• Passionate about the drinks industry, particularly wine – you love to be out in trade and are a visible presence in your territory.
• Proven ability to manage a detailed prospect pipeline and/or track record of On-Trade business development wins

Reports to: Head of On-Trade

Competitive salary plus performance based Bonus, Expenses, Company Pension and Private Healthcare package

Share this job: