Group Head of On-Trade Sales UK - London

Nyetimber is a pioneering luxury brand and multiple award-winning English sparkling wine producer. Our story is one of many firsts; we were the first to pioneer the now-established style of English sparkling wine; we were the first to grow the renowned grape varieties Chardonnay, Pinot Noir and Pinot Meunier in England exclusively for producing sparkling wine; and the estate where our vines were first planted, was first mentioned in the Domesday book of 1086 by its then Anglo-Saxon name “Nyetimbraha”.

Quality is key to absolutely everything we do at Nyetimber and there is a constant strive for perfection. We produce exceptional sparkling wine, but always keep in mind that the reference to exceptional goes beyond wine, it extends to every touch point of the brand.

The Group Head of On-Trade Sales UK will work closely with the Group Sales Director, to ensure the strategic development and management of sales and exposure within The Group’s On-trade Account Business, B2B and premium catering channels, as well identifying and winning new business opportunities.

The role will be accountable for all aspects of this important channel, including wine and spirits revenue, volume, value & margin improvement; category development, annual strategic planning/management and brand activation.

RESPONSIBILITIES:

On-Trade

• Work with the Group Sales Director on the strategic development and management of sales, and luxury brand positioning, of The Nyetimber Group’s range across on-trade.
• Oversee the daily operations of the on-trade sales team, ensuring effective sales processes and systems to track performance.
• Personally handle important customers, including Distributors, Flag Ship accounts and Groups, and externally representing and building our brand.
• Continuously monitor/analyse the results of key accounts and looking for new opportunities.

Business to Business

• Oversee the B2B channel, with the support of the Marketing Team.
• Key role in developing new partnerships with other key British luxury brands.
• Initiate and lead the acquisition of large (national) hotel/restaurant groups.

Distributors

• Build and develop relationships with all The Nyetimber Group’s current national and certain local distributors.

Premium Catering

• Work with the Group Sales Director on establishing a strategy to drive premium catering development and secure new listings with premium catering companies.

Management & Reporting

• Manage direct reports and be responsible for their continued development.
• Foster a collaborative and results-orientated team culture.
• Weekly reporting & meeting with the Group Sales Director.
• Analyse market trends, customer needs and the competitive landscape to identify opportunities.
• Provide a monthly report of key insights to be shared with Senior Management, to influence the approach to on-trade accounts and to demonstrate Nyetimber’s authority in leading the category.
• Set, discuss, and implement account plans: ensure target volume, value and profit growth is achieved, year on year with our core on-trade customers, B2B and premium catering customers, including to develop and grow Nyetimber’s sales plan and strategies.

Marketing

• Work with the Events and Trade Marketing Teams to develop the annual program, to strategically promote The Nyetimber Group products in our key accounts.
• Supporting the Sales and Marketing Teams with events and tastings.
• Hosting customer visits to the office and Vineyard.

Brand Champion

• Develops effective relationships that add value to internal and external customers.
• Acts as a brand champion in all interactions with customers ensuring relationships are built on mutual trust.

General

• Undertake such other duties commensurate with the responsibilities of the role and any other reasonable management request.

QUALIFICATIONS AND EXPERIENCE:

• Sales and Account Management experience within the premium drinks industry, particularly in wine and/or luxury spirits.
• Commercial and luxury brand focus.
• Experience working with distributors.
• Strategic thinker with strong analytical skills.
• Strong knowledge of on-trade, prestigious accounts, with existing contacts.
• Demonstrable management experience with strong leadership skills.
• Ability to build strong relationships with excellent communication skills.
• Ability to work autonomously and highly self-motivated.
• Excellent organisational skills with the ability to work under pressure and meet targets.
• Wine related qualification – WSET Diploma or similar is desirable.

THE NYETIMBER EXPERIENCE:

• Be a part of the world renowned English sparkling wine and multi award winning wine producer.
• Work for a true British heritage brand
• Beautiful Central London office
• Hybrid working policy (4:1 Office: Home)
• Excellent development, growth, and progression opportunities
• 25 days holiday
• Generous staff purchasing privileges.
• 5% Pension
• Life Assurance
• Simply Health Cash plan
• Perkbox