Commercial Marketing Manager - London
What makes this a great opportunity?
As Suntory Global Spirits accelerates its global footprint, we are establishing our own commercial business in the UK. As one of the largest, most sophisticated spirits markets in the world, the UK offers significant potential for our portfolio of premium brands. We’re building a world-class team to create a new and exciting business that is rooted in strong foundations, led by our values and long-term commercial ambition.
• Be part of the establishment & set-up of direct route-to-market project to elevate UK market to the next level.
• Exposure to a wide range of stakeholders, including senior leaders.
• Opportunity to contribute to driving commercial results and process improvement within a newly set up company.
As Commercial Marketing Manager Off Trade you will be responsible for driving effective execution of brand experiences in line with consumer demand occasions, shopper insights, data analytics & channel objectives to drive customer, category and BSI brand growth.
Leading a team of 3, you will play a key role in ensuring our brands are brought to life for consumers in the Off Trade, ensuring our activations build our brands while delivering commercially for the organisation.
Role Responsibilities
Trade Activation
• Translate customer and shopper insights into creative, impactful activation ideas which can be implemented across multiple channels
• Deliver executions which reflect the customer and shopper needs and are strategically tailored across the path to purchase, working with external suppliers to achieve this where necessary
• Ensure the implementation and execution of the Customer Marketing Strategy across the Off Trade aligning with heads of channel along the way.
• Work with marketing and sales teams to implement partnerships and activations with Off Trade accounts.
• Own the development & activation calendar around key brand moments.
• Manage the development and execution of innovation launch plans into the Off Trade and support with Online.
• Ensure successful delivery of all POS on time and in full. Develop a strategy to drive the delivery of this, effectively delivering on brilliant basics touch points to full scale, total takeover activations in line with the overarching Marketing and Commercial Strategies.
Insight and action
• Lead your team to create KPI’s, campaign reviews and implement test & learn methodology to all campaigns to continually optimise and show a clear return on investment
• Work closely with the Insights & Reporting Manager to devise and deliver campaigns built on relevant insights and data that touch our target consumers
• Drive the team to share insight on competitor activations and best practice from the wider FMCG industry
Commercial & Strategy
• Supporting future business brand planning and strategy to drive growth across range and innovation
• Focus on Off Trade channel while supporting other channels especially around key trading periods and projects
• Partner with channel leads and sales teams to lead your team to deliver specific Off Trade initiatives, creating an activity calendar linked with AYR promotional, POS and pulse moment plans.
• Oversee the brand investment budget to deliver on/off trade media, demonstrating a strong knowledge of finance management (e.g. forecasting and P&L management).
Team & Stakeholder Management
• Management of the Off trade Commercial Marketing team providing professional support/coaching to ensure they have potential to grow their career at Suntory Global Spirits, and the professional tools they need to succeed
• Liaison with key company stakeholders, including, but not limited to Sales, Finance, Logistics, Culture, Marketing, leadership team
Qualifications
• Minimum 5 years leadership/managerial experience in FMCG, Spirits/Drinks industry preferred Well-developed leadership & coaching with proven team leadership and management experience
• Strong knowledge of UK Off trade landscape
• Experience in leading teams with multiple direct reports
Key skills and behaviours
• High level of strategic, conceptual and data analytics skills
• Strong communicator with the ability to influence at all levels internally, externally and cross-functional
• Action-biased and output-oriented approach towards ambitious targets
• Team oriented and collaborative outlook with coaching ability
• Demonstrates leadership presence and strong strategic influencing skills
• Demonstrates experience in driving change management and business performance
• Demonstrates high levels of adaptability, flexibility with regard to new challenges and the use of new networks and entrepreneurial skills