Senior Brand Manager - London
Overview of role
The Senior Brand Manager is a key role at Enotria&Coe, sitting within the Marketing team. The Senior Brand Manager is to act as the first point of contact for brand-managed producers in the Enotria&Coe portfolio.
The Senior Brand Manager is responsible for creating and implementing strategic go-to-market plans to develop and grow brand awareness and sales of managed suppliers.
This role involves working closely with the established Buying, Sales, and Marketing departments.
Other duties & responsibilities
The Senior Brand Manager will be responsible for core Enotria&Coe Portfolio wine brands. For each of these brands, the Senior Brand Manager will have the following responsibilities:
BRAND PLANNING
- Working closely with the Buyer to build, manage and maintain the supplier relationship to achieve both the supplier’ and Enotria&Coe’s goals
- Collaborating with the Buying and Sales teams to define focus products, and subsequently deliver a coherent channel strategy
- Work with the Buyer to negotiate with brands to define the appropriate level of marketing budget from each brand
- Create and implement an agreed annual go-to-market plan for each managed brand, ensuring that brand activations support each brand’s goals and deliver return on investment
- Produce brand-facing documents summarizing agreed channel strategy, brand positioning and launch plans (and also occasionally pitches for new agencies), within company branding guidelines, as provided by the Design team
- Report on brand performance on a monthly and quarterly basis
- Raising invoices to reflect marketing activity organised by Enotria&Coe on behalf of key strategic brands
- Negotiating and communicating Vendor Retro Discounts
- Organising sample stock for marketing activity and promotions, including setting aside marketing reserves, coordinating orders and delivery of sample stock for press activity or events
- Support Buying and Demand Planning in managing stock forecasting owing to promotional activity
UK MARKET ACTIVITIES
- Key liaison between the supplier and sales teams
- Liaise with the sales teams to understand customer requirements and requests for brand input, including content, sample stock, activation support, listing fees, marketing budgets and incentive trips
- Schedule and manage producer activities and itineraries including; supplier and product launches, masterclasses, events, roadshows
INTERNAL BRAND COMMUNICATIONS
- Coordinating and organising internal training sessions and/or tastings with the Sales team, where relevant
- Contributing to new product updates to the Enotria&Coe sales team through timely and concise internal communications
- Producing internal communications within company branding guidelines
About Enotria&Coe
Founded in 1972, Enotria&Coe is a leading UK premium wine and spirits distributor, with a portfolio of over 300 exclusive wine producers and over 1,500 spirits producers.
Supplying to both on-trade and off-trade sites across the UK, the Enotria&Coe client base includes fine dining, specialist bars, hotels, events venues, specialist independent wine merchants and large multiple retailers.