Brand Development Manager – South West

Job Specification

Role: Brand Development Manager – South West
Reports to: Regional Sales Manager – South
Location: Field-based – covering South West region (Bristol, Bath, Cardiff, Cotswolds, Somerset)

About GHF

We believe that iconic brands are built in the trade by consistently being relevant, credible, and available. These principles inform our approach, every step of the way. With expertise across brand strategy, go-to-market planning, and trade execution, we turn ambition into action; building brand equity while driving real-world results.

We are ambitious, we work hard, and we are growing fast. Our mission is to be the #1 brand development agency in the drinks industry. That takes energy, resilience and a love of the hustle. We’re looking for somebody who doesn’t just want a job, but wants to be part of a team that thrives on a challenge and embraces pace.

Role Overview

The Brand Development Manager is a field-based role focused on driving distribution, visibility, and sustainable growth across our portfolio of brands in the South West.

You’ll lead relationships with a mix of independent on-trade and retail customers including bars, pubs, restaurants, hotels and spirits/wine merchants, acting as a trusted commercial partner and brand ambassador in market. The role combines strategic account development with hands-on execution; identifying growth opportunities, delivering impactful activations, negotiating commercial agreements, and ensuring our brands show up in the best venues.

This role suits someone with previous FMCG, drinks, hospitality, or field sales experience who is looking to take the next step into a more commercially responsible and relationship-led position.

Key Responsibilities

Build Distribution & Trade Availability

• Call on independent on-trade accounts across your territory
• Secure new listings, menu placements and contracts
• Support tastings and in-venue activations
• Ensure brands are well represented, visible and correctly positioned

Develop Relationships

• Build strong day-to-day relationships with bar and general managers
• Act as a brand ambassador in the trade
• Support existing customers to grow rate of sale and engagement

Execute with Structure & Discipline

• Plan weekly activity in line with agreed targets and priorities
• Log all meetings, activity, and outcomes accurately in the CRM
• Maintain a simple pipeline of opportunities and follow-ups

Who You Are

• 1+ years experience in a similar sales role or 3+ years experience in hospitality
• Passion for premium drinks and hospitality
• Confident, personable communicator with positive energy
• Comfortable working independently in the field
• Own car + Driving licence
• No Ego – happy to graft, take direction and improve

What We Offer

• Competitive salary & bonus scheme
• Pension & private healthcare
• Structured training & on-going coaching
• WSET courses
• Clear progression pathway
• Opportunity to work with a dynamic, growing portfolio of premium brands.
• Supportive, entrepreneurial culture where you can make a real impact.

At GHF, we value curiosity, collaboration, and a can-do attitude. If you’re looking for a flexible role in a fast-paced, creative environment, we’d love to hear from you.

To apply: email your CV to [email protected].