Brand and Marketing Manager - London

Are you passionate about brands that do more than look good?

Do you love helping people understand a brand, believe in it and bring it to life with confidence? Are you a creative, organised and collaborative marketeer who can turn strategy into beautiful assets, practical guidance, inspiring events and clear marketing communications?

If yes, we’d love to hear from you!

WSET is the global leader in drinks education. Our purpose is to empower people and support the drinks industry from producer to consumer.

We are here for curious minds and ambitious organisations across the world, helping people seek more through learning, confidence and connection.

We have recently launched our refreshed global brand, marking an exciting new chapter for WSET. Now we are looking for a Brand and Marketing Manager to help us build on that momentum and make sure our brand lives consistently, confidently and creatively across everything we do.

This is a hands-on, collaborative role at the heart of our global marketing team. You will work closely with colleagues across brand, communications, digital, events and partnerships to ensure WSET shows up clearly, consistently and confidently across all touchpoints.

What you will do

Bring our new brand to life

• Support and deliver the ongoing rollout of the new brand across internal and external touchpoints, making sure every piece of work feels clear, consistent and unmistakably WSET.
• Act as a key brand guardian for WSET, helping colleagues, course providers (APPs) and partners apply our refreshed visual identity, tone of voice and brand guidelines with confidence.
• Help teams understand the brand beyond the logo, including how to use our purpose, brand idea, tone of voice and behaviours in practical day-to-day work.

Manage brand assets and materials

• Lead the development and management of global brand assets and marketing materials across print, digital and events channels.
• Brief and manage designers, agencies and suppliers to deliver high-quality creative work that is on brand, on time and fit for purpose.
• Support the creation, rollout and maintenance of templates for presentations, event materials, partner communications, campaigns, qualification materials and internal use.
• Manage translation and localisation of marketing assets where needed, making sure materials remain clear, accessible and consistent for global audiences.

Bridge brand and events

• Work closely with the Events and Partnerships team to bring the WSET brand to life through events, experiences and key audience moments.
• Support creative, materials and overall brand presence at moments such as xxxxxx
• Help ensure a consistent and high-quality brand experience across events

Use insight to improve what we do

• Support our candidate survey activity and help turn insight into meaningful improvements
• Monitor trends and feedback to keep our approach relevant and effective
• Use audience insight, data and feedback to improve the quality and impact of marketing materials

What you will bring

• ·Demonstrable experience in marketing, including brand and events management
• A strong understanding of brand identity and how to apply it in practice
• Experience managing creative projects and working with designers or agencies
• Proficiency in using design software (ideally Canva and/or Adobe Creative Cloud), email marketing platforms, Google Analytics, CRM and survey/insight platforms
• An excellent eye for detail and confidence reviewing creative work
• Strong organisational skills and the ability to manage multiple projects
• Excellent written and verbal communication skills
• A collaborative mindset and the ability to work with a wide range of stakeholders

What you will be like

• Curious, proactive and keen to learn
• Comfortable balancing creativity with practical delivery
• Supportive and collaborative in how you work with others
• Detail-focused, but able to see the bigger picture
• Passionate about creating work that is clear, engaging and on brand
• Self-starter with the ability to manage time effectively and meet multiple deadlines
• Strong analytical skills and data-driven thinking
• An interest in further education and/or the drinks industry

UK Benefits

Annual Leave – 27 days pa + public holidays, increases with service; ability to buy/sell 5 days

Pension (Generous options available after three months)

Health insurance (after three months):

Vitality scheme – post probation – Access to virtual GP appointments, Rewards include Caffe Nero drinks, Cinema Tickets, Apple Watch, Cash Back on Waitrose shopping, 75% off at Champneys, 6 month subscription with HeadSpace, Discounted Weight Watchers membership and gyms, Smoking Cessation day worth £300 and half price health screens

Eye voucher scheme

Food and drink in the office

Nespresso coffee makers and a range of other drinks, fruit, cereals, soups

Season ticket loan scheme

EAP

24/7 confidential help and support from trained counsellors and advisors

Death in service

4x annual salary paid to nominees with associated bereavement support for family

Enhanced family friendly leave and pay

Cycle2Work scheme

Development – WSET’s in-house training and qualifications in Wines, Spirits, Sake and Beer as well as other professional development opportunities

DISCLAIMER: This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned, at any time.