Retail Wine Advisor
Position Title Reports To Overall Job Purpose Key Responsibilities Essential Retail Wine Advisor
Shop Manager
Work as a team with the rest of the store, Area Managers and Retail Ops to
focus on achieving weekly, monthly and yearly sales, margin and stock
targets.
Deliver exceptional customer service to all customers at all times.
Maximise sales revenue by up-selling, adding on and using targeted or
personal recommendations.
Host wine tastings or table top tasting sessions.
• Achieve the weekly, monthly and yearly sales and margin targets
using all the tools provided to maximise sales revenue, including:
➢ Tasting table
➢ Add-ons
➢ Up selling
➢ Premier sign up
➢ Loyalty cards
➢ Tasting events
➢ Marketing materials
• Exceed the customers expectations by going above and beyond to
deliver exceptional customer service every time, including
providing a carry to the car service for all
• Work towards and maintain a level of wine knowledge that ensures
customer queries and questions can be handled confidently
• Support the Manager to maintain and grow trade and wedding
sales
• Work with the rest of the team to ensure a full tastings programme
is run in store. Get involved at every level from planning to the
deliverance on the night
• Ensure the shop floor, stock room and office are kept clean, tidy and
presentable at all times
• Ordering and receiving the regular shop deliveries, replenishing the
shop floor on a regular basis
• Partake in quarterly stock takes
• Ensuring the safe and timely delivery of wine to trade and private
customers using the shop van. Adhering to van admin and
maintenance procedures.
• Customer service experience
• Educated to GCSE Level or above
• IT skills: Microsoft Word, Excel and Outlook
• Physically able to cope with regular manual handling/lifting
• Full, clean driving licencePreferred • WSET qualification
• Retail experience
Personal Qualities and Skills • Customer focused
• Team Player
• Target driven and pro-active
• Ambitious and eager to learn
• Passion for and willingness to learn about wine
• Constantly strives for high standards and consistently achieves them
• Organised and efficient
• Creative and innovative
• Attention to detail and ability to prioritise
• Personable and approachable
• Strong communicative skills
Expires: 22/05/2026