Brand Manager - Weybridge

The Brand Manager is responsible for the management of a specific brand portfolio including the development, implementation and optimisation of consumer based, EMEA brand plans including P&L, portfolio, campaign and project management and will support the Marketing Manager on brand strategy, platforms and growth initiatives.

Please note, this is a Maternity Cover (6 months) with potential to extend further.

Key Responsibilities In

Global Brand Strategy & Leadership
•    Assist in developing of the global brand vision, positioning, architecture and portfolio strategy for the brand
•    Support Global & Local Marketing Manager by leading the development of the annual marketing plans including market diagnosis, consumer understanding, innovation roadmap, market prioritisation and growth strategies
•    Own the articulation and implementation of global brand guidelines within EMEA
•    Drive global storytelling and creative direction, ensuring brand consistency and cultural relevance across EMEA

Innovation & Portfolio Management
•    Oversee product portfolio strategy and long-term category opportunities
•    Collaborate closely with Innovation, Production, Insights, Finance, Supply, Winemaking and local Sales & Marketing to shape brand-led innovation and optimisation.

Insights, Performance & Market Intelligence
•    Be the brand expert within the UK through detailed monthly brand, market and competitor reports including brand health tracking, performance tracking, competitive analysis, profitability and ROI from specific activities
•    Translate consumer, category and cultural insights into tactics for the brand

Global-Local Implementation
•    Act as a support to UK markets— developing market plans and ensuring adaptation of global strategies into best-in-class UK implementation
•    Lead global brand forums, alignment sessions and senior stakeholder presentations.

Agency & Cross-Functional Leadership
•    Support relationships with global & local creative, PR/Influencer, media and design agencies
•    Collaborate cross-functionally with Customer Marketing, Brand Marketing, Commercial, Category & Insights, Innovation, Finance and senior leadership teams

What You’ll Bring:

•    Bachelor’s Degree – Qualified in Business, Marketing or related discipline
•    6-8 years in a brand management role in either FMCG or Liquor industry
•    Effective analysis and interpretation of brand data
•    Excellent planning and project management skills, including the ability to lead & collaborate on multiple projects simultaneously under tight deadlines
•    Demonstrated experience in marketing across complex retail environments and matrix organisations
•    Demonstrated experience supporting brand P&L management
•    Brings deep consumer marketing expertise, combining strategic insight with creative and culturally informed execution
•    General understanding of, and appreciation for, the wine/liquor industry

Why Join Us?

Vinarchy is a home for passionate people to do their very best work. We believe in empowering our people and celebrating success.

We offer a competitive rewards package and the opportunity to work with a world-class team.

You will also have access to:

• Annual wine allowance and access to unique wine specials

• Flexible working (Up to 2 days working from home)
• Paid Parental Leave
• Start your weekend early with our Fast Friday finishes!
• Modern office located Weybridge
• Go Beyond Day – make a difference in your local community

• Access to an extensive online learning library
• Private Health Insurance Discounts & Annual Flu Vaccination Program
• Employee Assistance Program & Various exclusive employee discounts