Customer Marketing Manager - Weybridge
Vinarchy is redefining the wine category. Formed in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, we bring together a world‑class portfolio of global and regional wine brands — including Jacob’s Creek, Hardys and Campo Viejo – alongside a strong pipeline of growth and premium brands.
With operations spanning Australia, New Zealand, Europe, the Americas and beyond, Vinarchy manages the full wine supply chain from grape to glass and continues to shape the future of the category globally.
About The Role
The Customer Marketing Manager – EMEA plays a critical role in delivering best‑in‑class customer and channel activation across priority EMEA markets outside the UK.
Working in close partnership with Sales, Brand and Regional teams, you will translate brand strategy into effective, customer‑led activation solutions – equipping distributors and commercial teams with the tools, frameworks and propositions needed to win in market.
This is a strategic customer marketing role, focused on shaping solutions and enabling execution, rather than hands‑on activation delivery.
Key Responsibilities
Customer & Market Activation
- Develop and deliver scalable customer marketing toolkits for priority EMEA markets
- Equip distributors and regional sales teams with clear activation guidance and materials
- Support new market launches and distribution expansion initiatives
- Partner with key customers to strengthen Vinarchy’s market presence
Channel & Shopper Programmes
- Design activation solutions tailored to on‑trade and off‑trade environments
- Adapt global and regional campaigns to local shopper behaviour and retail realities
- Identify opportunities to improve visibility, theatre and promotional effectiveness
Commercial Growth Support
- Partner closely with EMEA commercial teams on customer presentations and growth initiatives
- Develop tools that support distribution wins and premiumisation strategies
- Support pricing, pack and promotional strategies aligned to local market dynamics
Execution Excellence & Best Practice
- Ensure brand guidelines and activation standards are consistently applied
- Share best‑practice activation examples and performance learnings across markets
- Monitor in‑market execution and identify opportunities for optimisation
Trade Events
- Support the EMEA Customer Activation Manager in delivering impactful presence at key trade events
- Ensure event messaging and materials align with brand, channel and customer needs
About You
Experience & capability
- 3–5 years’ experience in customer, shopper or trade marketing
- Experience working across multiple markets and/or distributor‑led environments
- Strong understanding of retail and on‑trade activation principles
- FMCG or drinks industry experience preferred
- Exposure to emerging or developing markets is an advantage
Skills & behaviours
- Strong commercial acumen with the ability to link marketing activity to business outcomes
- Confident stakeholder partner, particularly with sales teams
- Structured thinker who enjoys shaping frameworks, not just executing plans
- Comfortable working across cultures, markets and varying levels of maturity
- Curious, solutions‑oriented and able to manage competing priorities at pace
Why Join Us?
- Opportunity to shape customer marketing across a growing EMEA region
- High visibility role with genuine impact on commercial performance
- Exposure to diverse international markets and a world‑class wine portfolio
- Hybrid working and collaborative, inclusive culture
You’ll also enjoy:
- Staff wine allowance and access to unique wine specials
- Paid Parental Leave
- Loyalty Leave – earn up to 1-week additional annual leave after 5 yrs
- Vinarchy Anniversary Day off
- Go Beyond Day – making a difference in your local community
- Access to an extensive online learning library
- Annual Flu Vaccination & Employee Assistance Program
- Exclusive employee discounts with national retailers
Our Comany Values
- Grow Together
- Integrity In Every Drop
- Own Your Impact
- Simplify To Amplify
Want to know more about us? Check out this short video!
https://www.youtube.com/watch?v=LF-ez1cx3Vo
Ready to redefine your future?
If you’re a customer marketer who enjoys solving commercial problems, partnering with sales teams and shaping scalable activation solutions – we’d love to hear from you. APPLY TODAY!