Promotions Merchandiser - Theale

We’re looking for a Promotions Merchandiser to join our Commercial team at Laithwaites. Supporting the Customer Marketing Managers in decision making, you’ll own and manage active customer campaigns, delivering planned sales and margin targets while driving desired customer behaviours.

Position Title Job Purpose
Key Responsibilities
Qualifications &
Experience
Promotions Merchandiser
To support the Customer Marketing Managers in a decision-making role,
owning and managing active customer campaigns. Achieving planned sales
and margin targets as well as driving desired customer behaviours.
• Work closely with the Customer Marketing Managers to identify and
build strong commercial campaigns
• Have clear understanding of revenue and margin targets, selecting
product and building offers to achieve them
• Understand the customer segmentation and relevant behaviours,
including channel, price and product, building appropriately targeted
promotions to drive desired performance
• Ensure campaign journeys deliver a consistent, high-quality experience
across channels
• Responsible for managing and reforecasting demand across offers
• Produce and analyse accurate reporting, with relevant commentary,
which drives decisions
• Making proactive decisions, confidently identifying and resolving issues
• Confidently lead cross departmental meetings
• Identify opportunities for sales and innovation
• Work closely with operations to resolve all exclusions in a timely and
efficient manner
• Work closely with the Range Merchandising team to ensure strong
awareness of product, stock availability and excess
• Potential for evening and weekend cover during operationally busy
times
Essential
• Merchandising/planning experience
• Educated to ‘A’ level standard
• Good wine and customer knowledge, with a willingness to learn
• Strong systems knowledge of Microsoft programmes, especially Excel
Preferred
• Educated to degree standard or equivalent
• WSET Advanced Certificate
• Good understanding of our wine range
• Knowledge of D365 and Power BI tools

Personal Qualities &

Skills

• Commercially driven and motivated by driving sales

• Keen interest in wine and enthusiasm to develop product expertise

• Excellent attention to detail

• Enthusiastic with initiative and common sense

• Able to challenge to obtain a desired outcome

• Fast learner with logical and methodical decision-making skills

• Strong interpersonal skills

• Ability to hear, listen and respect opinions

• Ability to prioritise effectively within a fast-moving environment

• Excellent communicator