Wine Development Manager
Wine Development Manager – UK
Role Overview:
Our Wine Development Manager is responsible for implementing & executing strategy for all GHF wine brands, maximising portfolio distribution and positioning across all segments of the UK. You’ll work with a variety of accounts in in the On-Trade, including 5-star Hotels, Michelin starred restaurants, trend-leading pubs and bars, and form a pivotal part of the brand build for our clients.
Working closely with the Head of On-Trade you’ll execute business plans to achieve strategic volume and value growth for our wine brands, whilst engaging in activities that drive brand awareness, desire and trial. It’s a demanding role that puts the successful individual at the heart of our dynamic business growth.
Key areas to focus on will be Central London, South-West England & the Home Counties
Key Responsibilities:
- – Grow distribution and outlet positioning of GHF wine brands across the UK
- – Manage the sales cycle from start to finish – identifying and qualifying prospects, setting up sales meetings and closingdeals that align with each brand’s strategy.
- – Drive brand desire by aligning GHF wine brands with luxury, trend leading & premium On-Trade outlets
- – Brand ambassadorial support for GHF wine brands to build upon exiting levels of trade advocacy through tasting, trainings and events
- – Develop great relationships with wholesale BDMs and other drinks brands to build a network in your territory
- – Continue to build volume and value by enhancing portfolio brand’s positioning on wine lists
- – Manage existing accounts; retaining business and growing volume and listings
- – Implement trade marketing plans in outlet to drive ROS and visibility
- – Management of Wine Development Executive The successful candidate will be:
- – Self-motived and a team player willing to do what it takes to get the job done
- – WSET Level 3 +
- – Passionate about wine with detailed category knowledge of English Sparkling Wine, Provence Rosé & Non-Alc Sparkling
- – Highly organised, driven, and resilient
- – Proven ability to manage a detailed prospect pipeline and/or track record of On-Trade business development winsReports into: Head of On-Trade