CRM Executive - London
CRM Executive – This is a 12 month Fixed Term Contract to cover a period of Maternity Leave
Remote with travel for meetings as needed nationally
Stonegate Group is the UK’s biggest Pub Group with a wide portfolio of different brands including Be At One, Slug & Lettuce and Popworld. In this 12 month fixed term contract as a CRM Executive you’ll work within the digital marketing department to support our brands and formats marketing plans through Email, SMS and Push Notification campaigns.
As CRM Executive, you’ll work with the brand teams to plan campaign emails across our formats, being responsible for setting up automated emails and triggers to engage our database and new sign-ups.
You will be responsible for driving email open rates, CTRs and driving pre-bookings. You will also be responsible for managing SMS and Push Notification campaigns through our CRM system, Atreemo
This is a fantastic role ideal for creative or passionate individuals looking to build a long-term career within Digital Marketing.
Key Tasks within the CRM executive role?
- Campaign Email Sends. Working closely with the rest of the marketing team to plan content on our calendars to share with operators.
- Customer Journeys. Working with the CRM manager to plan our customer journey and trigger emails to drive engagement and pre-booking ie. birthday, upselling.
- Weekly and Monthly Reporting. Working with the CRM manager to identify key trends in weekly and monthly data reports to drive engagement.
- Sales Team. Support our sales team with pre-booking a service level emails to keep customers engaged with their bookings.
- Data Growth. To identify database growth opportunities across brands/formats and work with the wider team to bring data driving campaigns to life.
- Agency Working. Working with our agencies to ensure delivery of campaign and customer journey emails.
- Budget management. You will support your team by ensuring all campaigns are within budget and purchase orders are raised correctly and processed in a timely and accurate manor.
We’re looking for 1 years + experience in email marketing or digital marketing, with a Digital Marketing qualification or marketing qualification desirable. Ideally we’d love you to have some working knowledge of digital marketing analytic tools (e.g. Google Analytics, Sprout Social).
What’s in it for you?
- 25 days annual leave
- Annual Leave Purchase Scheme
- Pension
- Vitality Healthcare
- Opt in dental insurance programme
- Annual bonus scheme
- The Stonegate discount card offering discounts across our managed estate
- Online benefits portal offering discounts across the High Street and other retailers
At Stonegate Group, we’re proud to be the biggest operator of pubs, bars, and late-night venues in the United Kingdom. Our leading brands are diverse and well-known, including names like Slug & Lettuce, Be At One and Popworld. Find out more about a career with Stonegate Group at http://www.stonegatecareers.co.uk.
If you have a disability as outlined by the Equality Act 2010 and require reasonable adjustments to be made during the recruitment process, please let us know in advance so that any support, aids or adaptations can be put in place to assist you. You can contact us on [email protected].