Area Sales Manager - London

Do you have a deep passion for wine and an expert understanding of the drinks industry? Do you thrive in a high-performance, results-driven environment while staying connected to the artistry and authenticity behind every bottle? If so, Bibendum’s Prestige Team might be your perfect match.

For over 40 years, Bibendum has been at the forefront of the wine industry, inspiring our customers to explore the world’s most exciting, authentic, and sustainable winemakers. As the UK’s leading prestige wine specialist, we partner with over 280 of the world’s most talented winemakers, working closely with Michelin-starred restaurants, cocktail bars, and pub groups.

About the Role

Job Title: Area Sales Manager – Prestige

Location: Field based; London

Permanent Full Time

As an Area Sales Manager in our Prestige Team, you’ll blend your passion for wine with an exceptional commercial acumen. You’ll be responsible for growing margin and revenue in the prestige channel by building and nurturing relationships with discerning customers, suppliers, and stakeholders. With a focus on the vibrant on-trade market, you’ll introduce new accounts to our exclusive offerings and maintain a strong presence in London’s most prestigious venues.

Working closely with our Fine Wine and Business Development team, you’ll develop tailored business plans and implement strategies that deliver profitable growth, all while bringing your unique insights and connections to elevate Bibendum’s presence in the market.

Key Responsibilities:

• Expand the prestige channel: Build a high-quality prospect list to grow our customer base and maximise business opportunities in the most exclusive venues.
• Leverage relationships: Develop and nurture partnerships with high-end clients, providing bespoke wine solutions and unparalleled service to meet their evolving needs.
• Represent prestige wines: Collaborate with leading producers and showcase their wines across key accounts, adding value to every interaction and helping elevate their standing in the market.
• Achieve success: Meet budgeted margins, revenue, and volume targets while working closely with each account to ensure mutually profitable growth.
• Operational excellence: Monitor stock levels, ensure timely forecasting and planning, and manage pricing and accruals to ensure smooth, efficient operations.
• Provide training: Deliver wine education and training at the site level, helping customers and teams enhance their knowledge and appreciation of prestige wines.

Why You’ll Love Working with Us:

This role offers a unique opportunity for wine enthusiasts to immerse themselves in their passion daily, working for a company that values expertise, authenticity, and craftsmanship. It’s also ideal for sales professionals looking to thrive in a dynamic, results-driven environment. You’ll have the chance to make an impact on the prestige wine scene, partnering with top-tier producers and working in some of London’s most exclusive venues. And for sustainability advocates, Bibendum shares your values, partnering with mindful producers and striving for a positive impact on both the planet and communities.

To succeed in this role, you’ll need:

• A successful track record in sales and account management, particularly in the drinks industry.
• WSET Level 3 in Wine (or higher) to demonstrate your deep understanding of wine.
• Strong relationship-building, negotiation, and influencing skills, with a talent for developing high-value, long-term partnerships.
• Analytical and organisational abilities to manage forecasting, pricing, and reporting.
• A proactive, entrepreneurial spirit to seize opportunities and grow Bibendum’s prestige wine presence across key accounts.

Why Bibendum?

At Bibendum, we live and breathe wine. Our reputation as an Investors in People (IIP) accredited company speaks to our commitment to our team. We’re always on the lookout for individuals who share our passion and can bring fresh energy and insights into the prestige on-trade scene.

Join a team that’s shaping the future of prestige wines through passion, relationships, and results.