Senior Brand Manager - London

About Enotria & Coe
Founded in 1972, Enotria&Coe is a leading UK premium wine and spirits distributor, with a portfolio of
over 300 exclusive wine producers and over 1,500 spirits producers.
Supplying to both on-trade and off-trade sites across the UK, the Enotria&Coe client base includes
fine dining, specialist bars, hotels, events venues, specialist independent wine merchants and large
multiple retailers.
Overview of role
The Senior Brand Manager is a key role at Enotria&Coe, sitting within the Marketing team. The Senior
Brand Manager is to act as the first point of contact for brand-managed producers in the Enotria&Coe
portfolio.
The Senior Brand Manager is responsible for creating and implementing strategic go-to-market plans
to develop and grow brand awareness and sales of managed suppliers.
This role involves working closely with the established Buying, Sales, and Marketing departments.
Other duties & responsibilities
The Senior Brand Manager will be responsible for core Enotria&Coe Portfolio wine brands. For each
of these brands, the Senior Brand Manager will have the following responsibilities:
Brand Planning
– Working closely with the Buyer to build, manage and maintain the supplier relationship to
achieve both the supplier’ and Enotria&Coe’s goals
– Collaborating with the Buying and Sales teams to define focus products, and subsequently
deliver a coherent channel strategy
– Work with the Buyer to negotiate with brands to define the appropriate level of marketing
budget from each brand
– Create and implement an agreed annual go-to-market plan for each managed brand, ensuring
that brand activations support each brand’s goals and deliver return on investment

Produce brand-facing documents summarizing agreed channel strategy, brand positioning
and launch plans (and also occasionally pitches for new agencies), within company branding
guidelines, as provided by the Design team
– Report on brand performance on a monthly and quarterly basis
– Raising invoices to reflect marketing activity organised by Enotria&Coe on behalf of key
strategic brands
– Negotiating and communicating Vendor Retro Discounts
– Organising sample stock for marketing activity and promotions, including setting aside
marketing reserves, coordinating orders and delivery of sample stock for press activity or
events
– Support Buying and Demand Planning in managing stock forecasting owing to promotional
activity
UK Market Activities
– Key liaison between the supplier and sales teams
– Liaise with the sales teams to understand customer requirements and requests for brand
input, including content, sample stock, activation support, listing fees, marketing budgets and
incentive trips
– Schedule and manage producer activities and itineraries including; supplier and product
launches, masterclasses, events, roadshows
Internal Brand Communications
– Coordinating and organising internal training sessions and/or tastings with the Sales team,
where relevant
– Contributing to new product updates to the Enotria&Coe sales team through timely and
concise internal communications
– Producing internal communications within company branding guidelines