Business Development Manager - Edinburgh

Exciting opportunity to join Innis & Gunn, No. 1 premium Scottish Lager. As an independent beer company born in Scotland Innis & Gunn never why away from putting in the time and effort necessary to create a different kind of beer and brand. Originality is at the core of our business; in the beers we make, in way we make them, and in the ways, we celebrate the originality of others.

Role Overview

Taking total responsibility of the On-Trade channel in our heartland of Edinburgh and beyond, you will be the go-to for everyone on-trade in this territory. Liaising with you peers in sales and across other areas of the business including marketing, customer service and finance as you build the Innis & Gunn footprint in this important area.

Role Mission

You will be responsible for building distribution in our Innis & Gunn brands focusing on Lager, Ossian and Original. Your focus will be to drive distribution primarily for Innis & Gunn Lager, into the target outlets, helping to make it as widely available as possible across your territory.

Key Deliverables

• Distribution of draught and packaged beers across your territory
• Deliver against distribution objectives, customer contact, POS and ROS KPI’s
• Brands Team Engagement – working collaboratively with the brands team to deliver customer plans that drive growth and rate of sale in your accounts
• Be direct point of contact for everything on trade in the east of Scotland

Competency Requirements

• Ability to translate sales plans into actionable tactics
• Delivering against sales and distribution targets
• Commercial acumen, ability to prepare customer commercial proposals
• Analytical and influencing skills with a fact-based approach
• Data management skills, to track and action set KPI’s across sales performance

Knowledge Requirements

• UK beer category, or other alcoholic drinks category
• UK on trade landscape
• Role of brands as part of commercial proposals
• Role of logistics and impact on commercial agreements
• Data and its influence on brand proposals

Role Requirements

• At least 3 Year’s experience in Sales, Marketing or Commercial role preferably within alcohol industry
• University education, preferably across business studies
• In-depth understanding of Scottish On Trade channel
• Full UK driving license essential