Performance Marketing Manager - London

Here at PerfectDraft, we are on a mission to deliver the ultimate beer experience to our customers’ homes.

Our business is at the intersection of ecommerce, technology and brewing. Our core product, the PerfectDraft machine, cools beer to a perfectly-chilled consistent temperature and stores it for up to 30 days. There are more than 40 beers available to drink on PerfectDraft, all in 6-litre returnable kegs, from craft beers to Belgian and German classics. All served exactly how the brewer intended.

Our strategy to launch and grow the PerfectDraft brand, product range and customer base has been via our own Direct to Consumer ecommerce stores in Europe, with presence in 8 countries and now we are expanding this offer in different channels. Machines and kegs are sold, and empty kegs returned and refilled by breweries in a pioneering, sustainable returns loop.

The PerfectDraft team operates integrated with AB InBev, the world’s leading global brewer. This means we have both the autonomy and agility to move fast combined with the scale, expertise and financial backing to transform the way people around the world drink beer at home.

Cheers to dreaming big!

The role:

As a Performance Marketing Manager and reporting directly to the Head of Growth of PerfectDraft UK, you will be responsible for accelerating the acquisition of (the right) consumers in this market and getting more and more PerfectDraft machines into beer lovers’ homes.

Duties & Responsibilities:

• We are excited to find a talented Performance Marketing Manager to help elevate our business to the next level.
• Collaborate closely with the Brand team to lead and execute comprehensive acquisition strategies.
• Drive customer growth across multiple channels, including digital advertising, SEO, SEM, social media, partnerships, and referral programs.
• Aim to introduce our machines into hundreds of thousands of new homes over the coming years.
• Develop and effectively communicate transformational growth strategies with the team, leading their successful implementation.
• Embrace our start-up mentality, with a proactive and flexible approach when needed.
• Seeking entrepreneurial individuals who share our passion for growth and have shown ambition through challenging professional roles and education.
• We celebrate the diversity of our team members’ experiences and welcome candidates from a wide variety of backgrounds for all roles.

Who we’re looking for:

• Proven track record in shaping and executing performance marketing strategies in the e-commerce/DTC space.
• Strong drive to achieve sales targets and quick to react when necessary.
• Extensive experience in digital marketing, focusing on customer acquisition and conversion campaigns (e.g., Advantage Plus, PMAX).
• Strong analytical skills with the ability to interpret data, analyze results, and make data-driven decisions.
• Experience in planning and executing paid campaigns across online channels.
• Skilled in resource allocation to reach acquisition goals while maintaining a healthy Cost of Acquisition.
• Ability to implement a framework for testing ideas and proving the value of strategic components.
• Strong communicator, capable of coordinating cross-functional teams to achieve shared objectives.

Benefits & Perks:

• Benefits for you and your family to help your physical and mental health
• Competitive parental leave and pension double contributions
• 25 days holidays per year
• Employee benefits to help your physical and mental health and overall wellbeing (travel insurance, gym memberships, discounted services, dental etc.)
• A beer allowance to enjoy our brands
• 2 volunteer days a year to assist your local community
• 5 employee networks to champion diversity and inclusion
• Global Bonus
• WPA Private Medical Care
• 26 weeks paid leave for primary caregiver

What you can expect from us: 

In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded.

We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.

As the leading global brewer, we are committed to bringing people together for a better – and more equal – world. A more equal world starts when everyone can thrive. At Budweiser Brewing Group we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

If this sounds like the incredible opportunity you’ve been waiting for, apply today.