Sales Intelligence Manager - London
Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.
That’s Who We Are: Come and OWN IT.
The role:
The Sales Intelligence Manager is responsible for developing strategies to grow profit in the On Trade channel by expanding customer reach, increasing distribution, and driving innovation. The role is pivotal in shaping the commercial strategy by collaborating with sales and cross-functional teams, managing contact strategies, and leading end-to-end reporting on performance metrics like category performance and sales volume. It suits tech-savvy professionals with sales experience who are looking to transition into a more strategic, analytical position with strong exposure to senior leadership and cross-regional teams.
ABI is an office-based company, with team members working on-site five days a week. Our office environment plays a key role in maintaining our culture; we believe that in-person collaboration fosters stronger communication, faster problem-solving, and more meaningful professional development.
Duties & Responsibilities:
- Define contact strategy and optimize field structure and sales processes.
- Support sales growth through new business, distribution expansion, and segment development.
- Lead Business Intelligence and deliver insights to guide commercial strategy.
- Implement and manage sales systems (e.g. CRM, BI tools).
- Track KPIs, performance, and drive efficiency improvements.
- Conduct field audits and support variable compensation/target setting.
- Benchmark route-to-market models and assess wholesalers.
- Support sales negotiations and channel strategy execution.
- Act as a channel expert and brand ambassador.
Who we’re looking for:
- Proven experience in sales strategy and field sales roles
- Skilled in data analysis, cleansing, modelling, and coding
- Strong leadership, team management, and stakeholder engagement
- Advanced Excel, Salesforce, and data management proficiency
- Excellent communication, presentation, and influencing skills
- Detail-oriented with strong problem-solving and logical thinking
- Highly organized, results-focused, and deadline-driven
- Strong internal/external networking and collaboration abilities
- Ambitious, enthusiastic, and committed to high standards
Benefits & Perks:
- Benefits for you and your family to help your physical and mental health
- Competitive parental leave and pension double contributions
- 25 days holidays per year
- Employee benefits to help your physical and mental health and overall well-being (travel insurance, gym memberships, discounted services, dental, etc.)
- A beer allowance to enjoy our brands
- 2 volunteer days a year to support your local community
- 5 employee networks to support diversity and inclusion
- Global Bonus
- WPA Private Medical Care
- 26 weeks paid leave for primary caregiver
Why build your career with us
We recruit for mindset, ambition, cultural fit, and growth opportunities.
UNIQUE CULTURE
We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.
BRANDS EVERYONE LOVES
We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.
GROWTH OPPORTUNITIES
Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.