New Business Key Account Manager - London & South
Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive. We empower you to dream big, lead change, and create a long-lasting legacy. We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.
That’s Who We Are: Come and OWN IT.
What’s in it for you:
- Benefits for you and your family to help your physical and mental health
- Competitive parental leave and pension double contributions
- 25 days holidays per year
- Employee benefits to help your physical and mental health and overall well-being (travel insurance, gym memberships, discounted services, dental, etc.)
- A beer allowance to enjoy our brands
- 2 volunteer days a year to support your local community
- 4 employee networks to support diversity and inclusion
- Global Bonus
- WPA Private Medical Care
- 26 weeks paid leave for primary caregiver
Join our dynamic On-Trade team as a New Business Key Account Manager, focused on the Independent Free Trade (IFT) sector. You’ll play a key role in driving sales growth, building long-term relationships, and expanding the presence of our leading beverage brands across pubs, bars, restaurants, and licensed venues.
The Role
As New Business Key Account Manager, you’ll manage a portfolio of on-trade accounts within your territory, secure new business opportunities, and bring our brands to life through strategic execution. You’ll collaborate with internal teams to deliver value-driven solutions, tailored customer support, and impactful trade marketing activations.
Duties and Responsibilities
Account Management & Growth
- Manage a portfolio of on-trade accounts, building long-term relationships with key decision-makers
- Identify and drive growth opportunities within existing customers through new products and tailored support
Business Development
- Proactively win new business across Independent and Managed Free Trade channels
- Build a strong sales pipeline and secure new distribution points for core and priority brands
Sales Strategy & Execution
- Execute field sales plans to maximise brand visibility and availability
- Negotiate commercial agreements, including pricing and promotions, to meet business target.
Customer Service & Support
- Act as the main point of contact for accounts, delivering first-class service and solutions
- Support accounts with regular visits, product training, and merchandising excellence
Market & Competitor Insight
- Monitor trends, competitor activity, and on-trade behaviours to identify opportunities
- Share relevant insights with internal teams to support decision-making and innovation
Collaboration & Reporting
- Work closely with marketing, trade marketing, and commercial teams to align efforts
- Provide regular updates on sales performance, customer feedback, and market trends
Who We’re Looking For
- Field sales or key account experience in the on-trade
- Proven success in winning new business and growing accounts
- Commercially driven, target-oriented, and confident in negotiations
- Strong communication, relationship-building, and analytical skills
- Organised and proactive, with a full UK driving licence
- Passionate about the UK beverage industry and the on-trade channel (Independent Free Trade)
Why build your career with us
We recruit for mindset, ambition, cultural fit, and growth opportunities.
UNIQUE CULTURE
We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.
BRANDS EVERYONE LOVES
We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.
GROWTH OPPORTUNITIES
Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.