Insights Manager - Luton

Closing date for applications is Friday 13th December

About Hallgarten & Novum Wines

Hallgarten is one of the UK’s leading wine specialists, working with many of the UK’s top On and Off
Trade businesses. Our award-winning portfolio has circa 1,500 wines from every corner of the wine-
making world and is at the core of our success. We are proud to have been awarded the prestigious
IWC ‘On Trade Wine Supplier of the Year 2023’
, IWSC ‘Wine Distributor of the Year 2023’
, and most
recently the Sommelier Wine Awards ‘Large Merchant of the Year 2024’
. We are also Sliver
accredited Investors in People, very proactive with ED&I in the wine industry and the sustainability
agenda, and proudly part of Coterie Holdings.
Key Aims and Responsibilities:
This role is focused on identifying and developing compelling market insights to drive sales growth
and support new business development across all sectors of the business. The Insights Manager
owns and understands the market data that will help identify these trends and opportunities. We
expect a reliance on data and insights to inform marketing decisions, as the data ‘expert’ within
Marketing.
• With a strong understanding of the wine market, its customers and dynamics, analyse internal
and external data to identify clear and actionable insights that drives sales growth, and adds
value
•
•
To introduce and maintain regular internal sales data reports, identifying key gaps, trends,
•
opportunities and learnings to highlight to the Sales team
To cross reference internal sales data with external market data to identify opportunities
•
To identify consumer and market trends to be used within campaigns, sales tools, presentations
and tenders
Maintain and develop key reports throughout the year, including:
o Market Context Report (Annually)
o Wine Trend Predictions Report (Annually – On and Off Trade editions)
o
National Off Trade Insight Updates (Bi-annually)
o
Off Trade Insight Updates (Quarterly)
o On Trade Insight Updates (Monthly)
•
Lead Hallgarten market research, delivering an annual consumer survey (as agreed and assuming
budget)
•
Analyse and report internal campaign and promotion performance (e.g. Assemblage
•
promotions), and highlight areas for greater sales optimisation
Provide regular market trend updates to the Buying team, such as wine styles, packaging trends
•
or growth of Low/No categories
To provide insights to support various communications, such as social media content, press
releases, price lists and Assemblage.
Shared responsibilities within the Customer Marketing team
•
Create and update relevant sales tools
•
Tailors compelling category/brand presentations to the customer audience
Knowledge:

Understands the UK wine market, its trends and knowledge of varietals and regions
Understands the different sectors of the wine trade – On versus Off, multiple, regional and
independent and how they differ

Analytical know-how, including data interpretation, statistical analysis and trend
identification
Experience in conducting market research, including surveys category analysis
Skills:

Able to translate complex data into clear, compelling insights and narratives
Excellent written and verbal communication skills, able to effectively present insights and
recommendations to different audiences, through presenting or PowerPoint/Excel
Advanced Excel skills (ability to use pivot tables and advanced formulae)
Able to help turn category/insights develop into selling arguments
Strong interpersonal skills and ability to work effectively within a team
Attends Sales Meetings (and Customer Meetings where required/adding value)
Requirements:
•
3-5 years’ experience within a data & insight focused role
•
Understanding of marketing and the role it plays within a business
•
Experience of using data to develop insights and business opportunities
•
Preferably wine literate, with WSET qualification
•
Advanced user of Microsoft Office tools
•
Experience of Artificial Intelligence (AI) and its possibilities an advantage
Benefits:

Competitive salary with personal and company performance related bonus
Opportunities for career advancement within a dynamic and growing company.
Comprehensive data training
Access to a diverse portfolio of world-class wines.
PCA and expenses for business-related travel.
Health and wellness benefits.
If you have a passion for wine, a customer-centric mindset and have proven record in a marketing
role you are invited to apply. Join us in our commitment to delivering exceptional wines and building
lasting relationships with our customers.
Additional Information
This role is based in our Head Office in Capability Green, Luton working in a hybrid way after
probation.
Our 5 values are Partnership, Positivity, Passion, Pride and Progression; you will find a collaborative,
supportive friendly team at Hallgarten Wines which gives you the platform to succeed and grow.
We are an equal opportunity employer and are committed to equality of opportunity for our current
and future employees irrespective of their gender, age, race, disability, marital status, religion or
belief, or sexual orientation. We believe that the wide range of perspectives that result from
diversity promotes innovation and business success. If you need reasonable adjustments at any
point in the recruitment process, please let us know and in your application, please feel free to note
which pronouns you use.

Closing date for applications is Friday 13th December, but we reserve the right to close earlier should
we find the successful candidate. Please send an up-to-date CV to [email protected]
We are also recruiting for a Customer Marketing Manager to join this team.